About Us
Working with over 6,500 Estate Agent branches across the UK, we’ve already made big changes in our industry to improve the home moving experience for everyone involved.
As property enthusiasts, we get frustrated by market challenges and know there is always a better way.
It is this drive to unlock greater speed, security, and value which shapes everything we do.
Our vision
From day one our mission has been to transform the property market. We do things differently, pioneer new methods and bring much needed speed, transparency and security to the sector.
Our vision is to lead the property market with cutting-edge solutions, providing an ecosystem of innovative products and services that make Estate Agents lives easier, streamline transactions for consumers, and create value for all our partners.
Our values
We empower both Estate Agents and end-users across the UK with cutting-edge solutions that are designed to make selling or buying a home easier, faster, more secure and transparent than ever before.
This means working together to challenge industry norms, foster collaboration, and create incredible value for all our partners and their customers.
Our approach to innovation
As UK leaders in property technology and pioneers of the Modern Method of Auction, we know that innovation is about so much more than a platform or services.
We innovate to give agents control over their own success, with solutions that support their day and make their lives easier. At the same time, our technology gives consumers greater control and trust — helping to reduce fall-throughs, speed up transactions, and provide more transparency at every stage of the property transaction process.
The iamproperty Ecosystem
We’re modernising the property market with an ecosystem of integrated property solutions – putting everything our partner agents and consumers need under one roof.
By offering a “wrap around” of solutions, we empower agents to manage their business more efficiently while delivering a great experience to their customers.
ExploreOur Growth Strategy
Our ambition is to become the go-to platform for property transactions in the UK. Backed by a strong financial position and a scalable, capital-light model, we’re investing in class-leading technology, talent, and partnerships to grow organically and through strategic acquisitions. As the market evolves, we’ll continue to lead from the front — disrupting the outdated, championing change, and making home moving process better for everyone involved.
