Our market-leading ecosystem of solutions save agents time, reduce risk, drive efficiencies and free them up to do what they do best – accelerate their success.

Why iamproperty Page - Why iamproperty?

Why iamproperty?

Our solutions work behind the scenes to give agents choice and control, ensuring they have everything they need to manage their business, team and clients.

  • We’re already working with over 6,000 UK Estate Agency branches to accelerate their success
  • We bring much-needed speed and security to the UK property market
  • We save agents time with solutions designed by agents, for agents
  • We deliver increased revenue and success for agents’ whole team
  • We drive efficiencies and make the complex simple
  • Everything is under one roof with one supplier relationship to manage
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iamproperty ecosystem

A partner for today and tomorrow

We know that innovation is so much more than a tech platform. It’s about collaborating with you to create solutions that make a real difference. A difference to you, your team, your business and your clients.


We’re creating an exciting future for Estate Agents where they can manage their whole day – with everything under one roof, one central login and one partner relationship.


Our ecosystem will give agents a central intuitive system that works flexibly around their business. It will give you a single view of your clients, bring more speed and security to every transaction and support efficient processes that make you money, not cost you money.

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Training and support

Supporting you to succeed

Providing you with the tools and support you need to accelerate your success is at the heart of our business. Our dedicated Account Management team and success plans, on-demand training in the Success Hub and in-platform support, and the white-label marketing materials and micro-sites are all designed to help your business grow.

Accelerating Agent Success
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Agent-led innovation

We believe in the power of collaboration. We work with agents to understand where they need support to make the most of every opportunity. Our solutions put agent success at the heart, with a win-win relationship driven by agent-led innovation, collaboration and strategic industry partnership.

Find out more about our innovation roadmap and vision for the future.

About Us

Our ecosystem of solutions

Why iamproperty Page - Auction


The power of auction

We’re the UK’s market-leading residential auctioneer.

With speed, security and transparency at the heart of our auction services, agents have the power to accelerate their success and stand out. Win more instructions, build new revenue streams and secure your sales pipeline in any kind of market.

  • Faster timescales with 56-day completions*
  • A 95% success rate, meaning fewer fall throughs
  • 7-day payment terms^
  • A service more than a third of sellers are calling out for
  • Dedicated support to make your auction service a success
Find out more about iamsold
Solicitor Finder - Sales Negotiator - movebutler

Client Onboarding & Conveyancing

Get your clients moving faster

iamproperty movebutler combines Compliance, Legal Preparation and Surveys into one intuitive solution to save you time, help you stay compliant, build revenue and get paid quicker.

Speed up the moving process by up to 4 weeks* and set yourself apart from the competition with a digital end-to-end onboarding experience that will delight your clients.

  • Built-in AML and ID Verification
  • Integrated Risk Assessment tool
  • Free Title Register report and title insight report
  • Digital onboarding and automated admin tasks
  • Material Information upfront – Parts A & B
Find out more about movebutler
Why iamproperty Page - CRM


Make your own CRM rules

Your CRM should automate your day, not dictate it.

Take your sales and lettings to the next level with our comprehensive cloud-based CRM solution which has over 1,800 automations.

Designed to make your life easier, iamproperty CRM does the basics brilliantly and automates all those time-sucking tasks to accelerate your team’s success and client experience.

  • Sales, lettings and accounts in one intuitive solution – everything you need to run your agency
  • Switch over is possible in just 4 weeks
  • We don’t just work off a ticket system, we’re right here for you. Our customer success team are on hand to help you every step of the way
Find out more about iamproperty CRM

Calculate your earning potential*

On average how many instructions do you complete in a month?
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With iamsold
Annual completion days saved
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Monthly earning potential
Annual earning potential
With movebutler
Compliance Client Charging
Admin hours saved per month
Admin hours saved per year
Monthly earning potential
Annual earning potential

*movebutler revenue: Compliance: £20 client charge – £3.80 cost for Identity Verification, x 2 buyers and sellers per transaction. Conveyancing: 70% penetration rate with an average of £160 Referral Fee. Surveys: 30% penetration rate with an average of £40.88 Referral Fee.

movebutler admin hours saved: Time-saving of 124 minutes per transaction (average 30 minutes per buyer/seller for onboarding + additional 32 minutes per customer on offering/chasing/following up secondary services) – averages taken from iamproperty survey of 475 Agents, 2020.

iamsold Monthly earning potential: Penetration rate of 11% at a fee of £2,500 (minimum for an auction sale)

iamsold completion days saved: Penetration rate of 11%, Private Treaty 120 days vs 56 days for MMoA.

Find the right solution for you

Find the right solution for you

Our Solution Finder lets you work through the top priorities for your branch, showing you which iamproperty solutions are available for each to support you achieving your goals.

Take a look
Find the right solution for you

Our awards & recognition

Iamsold BIS_WEB
Dynamites Innovator of the year_WEB
Property Reporter Awards 2022 - Best Auction House_WEB
UK Tech 50
Iamsold SOTY_B_WEB
Nov21556 -2021 CV Technology Innovator Winners Logo_WEB
Conveyancing Awards Medway Law

Become an iamproperty partner

Find out why we're trusted by over 6,000 Estate Agency branches in the UK

Offer your clients more ways of buying and selling

Get them move-ready, faster

Enhance your revenue and get paid faster

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^From receipt of auction fee. Must qualify. Not applicable to caveated or £400k + properties. * Based on standard properties. From receipt of draft contracts. *^ Based on upfront legal preparation and Solicitor instructions.