iamproperty's market leading Auction Service, iamsold

"We like the iamsold auction service because it gives our clients a different approach when they’re looking for a speedy and secure sale."

Why iamproperty Page - iamsold - Power of Auction

Do you have the Power of Auction?

Our Partner Agents win more instructions, build new revenue streams and protect their sales pipeline with our market leading online auction service.

With speed, security and transparency at the heart, we give Estate Agents the power to accelerate their success with a service more than a third of sellers are crying out for.

  • 28 or 56-day completion timescales*
  • Fewer fall throughs with our 95% success rate
  • Quicker, 7-day payments^
  • More committed buyers and sellers, meaning fewer transactions where you don’t receive a fee
  • More choice and security for your clients

Accelerating Agent Success

Auction helps agents succeed in any market, with a service that gives your clients an alternative method of sale to match their circumstances and needs. Hear from some of our Partner Agents about how auction is helping them to accelerate their success and get an edge over their competitors.

iamsold - The Power of Auction

The Power of Auction!

  • Speed – With the Modern Method of Auction, your clients can benefit from fixed 56-day* completions times. Exchange and completion is accelerated with a slick process that’s great for agents, buyers and sellers.
  • Security – The auction process is more robust, more transparent and more predictable, so sellers and buyers can plan moves with confidence. With a 95% completions rate agents can rely on progress and cash flow to follow expected timescales too.
  • Transparency – Auction’s transparent processes mean that everything is much more straightforward, reliable and secure. With bidding visible to everyone and detailed Auction Packs upfront your clients can make more informed decisions – which means less fall throughs, less time chasing sales progression and less work for agents!
  • Online – The UK’s market leading online platform with all the information in one place. We innovate to improve the process for you and your clients, creating seamless bidding journeys and better experiences to help you delight your clients at every stage. Our innovative bidding journey means we can offer 24/7 anytime, anywhere bidding that your clients will love!

We also offer Traditional Auction where appropriate, to provide a comprehensive auction service that gives you flexibility based on your seller’s needs and circumstances.

We work with over 6,000 Estate Agency branches in the UK to help them accelerate their success.

We're the UK's largest residential auctioneer

We're the UK's largest residential auctioneer

Helping over 6,000 Partner Agents succeed

And the market leader in online auction

And the market leader in online auction

With 24/7 bidding your clients will love

Part of the iamproperty ecosystem

Part of the iamproperty ecosystem

One of the fastest growing auction and PropTech companies in the UK

Our success in 2023:


properties sold


Capital Value raised


paid in Partner Agent fees

Give your clients the Power of Auction

Today’s consumers expect more from the buying and selling process. Over the last 12 months, consumer confidence has risen to an all-time high, with online activity and bids hitting record levels, and Google searches for “buying a house at auction” and “selling a house at auction” rising by more than 140%.


Benefits for your sellers

Did you know that a third of vendors want to sell quickly, reliably and securely?

  • Access to a large pool of motivated buyers
  • A bulletproof Reserve Price to ensure a minimum sale price, with many achieving much higher through a competitive bidding process
  • Completions within 56 days*
  • Less chance of fall through with a 95% completion rate, compared to 70% in Private Treaty*^
  • No sales, no sales fee
Become a partner How we work
Why iamproperty Page - iamsold - Byers

Benefits for your buyers

With Private Treaty, completions taking an average of 150 days^^ – buyers want to get moving faster!

  • Buyers can move in quicker with a 56 day completion timeframe*
  • Plan their move with confidence with 95% completion rate
  • No fear of gazumping with a reservation agreement that ensures commitment from the seller
  • A transparent process, with a detailed Auction Pack provided in advance so that buyers can make more informed decisions
Become a partner How we work

Your buyers and sellers can trust us to deliver a fantastic service

"Truly excellent service from everyone. I was constantly updated on developments and felt part of the process. Nothing was too much trouble for them and I’ve been very impressed with the whole process - both on a practical and a personal basis."

Paul, an auction seller

"Thanks for making the process of selling a house for the first time so painless and efficient. Given all the horror stories I've heard from other people over the years, this was a huge relief. I'm very impressed."

Harold, an auction seller

"This was our first time buying through the Modern Method of Auction. The whole service from our first initial enquiry has been excellent. Everyone involved has been exceptional."

Jackie, an auction buyer

Calculate your earning potential*

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With iamsold Auction
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With Iamproperty CRM
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With movebutler End-to-End Onboarding
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Find out how iamsold can benefit your agency

iamsold auctions help agents succeed in any market, with a service that gives your clients an alternative method of sale to match their circumstances.

Fewer fall throughs with our 95% completion rate

Faster, 7-day payments

More choice and increased security for your clients

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*Based on standard properties. From receipt of draft contracts. ^From receipt of auction fee. Must qualify. Not applicable to caveated or £400k+ properties. *^iamsold data 2022 and Property Industry Eye 2022. ^^Rightmove report June 2022.

*movebutler revenue: Compliance: £20 client charge – £3.80 cost for Identity Verification, x 2 buyers and sellers per transaction. Conveyancing: 70% penetration rate with an average of £160 Referral Fee. Surveys: 30% penetration rate with an average of £40.88 Referral Fee.

movebutler admin hours saved: Time-saving of 124 minutes per transaction (average 30 minutes per buyer/seller for onboarding + additional 32 minutes per customer on offering/chasing/following up secondary services) – averages taken from iamproperty survey of 475 Agents, 2020.

iamsold Monthly earning potential: Penetration rate of 7.5% at an average fee of £5,438 (based on agent share of an average UK selling price)

iamsold completion days saved: Penetration rate of 7.5%, Private Treaty 120 days vs 56 days for MMoA.