Auction Watch Summer 2026

Everything you need to educate your clients about the power of auction. Download the latest consumer guide and agent toolkit. 

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Essential tools to grow your auction business

Auction Watch magazine is dedicated to helping home buyers and sellers navigate the Modern Method of Auction. Using insights from real auction buyers and sellers, Auction Watch is designed to help your clients understand the auction journey and boost awareness and confidence in the method of sale.  

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This edition includes:

Complete consumer guide

Complete consumer guide

Share with clients to explain how auction works

2025 performance stats

2025 performance stats

Show clients the proof that auction delivers results

Real success stories

Real success stories

Build confidence with authentic testimonials from buyers and sellers

Regional insights

Regional insights

Understand which areas saw the biggest auction growth

Marketing-ready content

Marketing-ready content

Use the statistics and stories in your own marketing

Client education tools

Client education tools

Help vendors and buyers understand the auction advantage

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Supporting Blue RGB_sold

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Properties sold (+10% YoY)

Supporting Blue RGB-property value

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Capital Value raised (+8% YoY)

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Viewings booked (+5% YoY)

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Completion Success Rate (vs 70% Private Treaty)

The numbers that prove auction works

While auction activity is booming across the UK, spikes in popularity continue to show in areas where buyer demand is high, while new growth areas are emerging at pace. Take a look at 2025’s trending locations to see where activity is busiest and if your branch is in an auction hotspot. 

Property hotspots

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Most sought-after locations 

  • Huddersfield – +124% YoY growth  
  • Haverfordwest – +120% YoY growth  
  • Ipswich – +108% YoY growth

Top selling locations 2025 

  • Bolton – 160 sales  
  • Nottingham – 153 sales  
  • Doncaster – 125 sales  
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Marketing resources available for Partner Agents

Social media assets

Social media assets

Pre-designed graphics showcasing auction benefits

Email template

Email template

Client-ready messages explaining auction advantages

Promo materials

Promo materials

Digital screens and window cards for your office

Printed magazine

Printed magazine

Copies of Auction Watch to share with clients in branch

Download toolkit
Supporting Blue RGB-users

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want commitment from the other party

Stay Compliant

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want certainty around completion timing

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want reduced stress throughout the process

Save time on AML Checks and Compliance

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said a faster process was important

Why your clients are asking about auction

Our data proves that modern expectations of speed and ease also extend to the property transaction process. We asked buyers and sellers what matters most in their property transaction:

*Independent consumer perception survey commissioned by iamproperty in February 2026  

Read more in Auction Watch

Want to add auction to your service portfolio?

Want to add auction to your service portfolio? Auction can help agents succeed in any market, with a service that gives your clients an alternative method of sale to match their circumstances.

  • Fewer fall throughs with our 95% completion success rate
  • Faster sales with 56-day¹ completions and 7-day payments²
  • More choice and increased security for your clients

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¹ From receipt of auction fee. Must qualify. Not applicable to caveated or £400k+ properties
² Based on grade 1 standard properties. From receipt of draft contract.

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