CRM Feature spotlight – Two-Way SMS Inbox

The new Two-Way SMS Inbox in collaboration with Text Anywhere, brings client texting right into CRM – making it easier to stay on top of communication, collaborate as a team, and keep everything logged.

Here’s what it can do for you:

• Send and receive messages directly from CRM – no need to pick up your phone for quick replies or confirmations.
• Share one number across your team – so anyone can pick up a conversation if a colleague is out of the office.
• See the full conversation history – no more looking through multiple devices or wondering who last replied.
• Automatic journal logging – every single message is recorded against the right contact for compliance and peace of mind.

But that’s just the start. You can also:

• Mark conversations as actioned so you instantly know what’s been dealt with.
• Search past threads by name, number or keyword – perfect when a client calls and you need quick context.
• Add a new record directly from the inbox if the contact isn’t already in CRM, without breaking your workflow.
• The interface is clean, intuitive, and mobile-friendly – ideal for agents who need to send updates, chase documents, or confirm appointments on the spot.

Why SMS matters for estate agents

SMS isn’t just another way to communicate — it’s one of the most effective channels available today. With open rates far higher than email and almost instant response times, it gives agents a faster, more reliable way to keep transactions moving.

Here are a few reasons why SMS is a game-changer for your agency:

• Instant engagement – Messages are usually read within minutes, helping you get quick answers and keep sales progression on track.
• Client convenience – Most buyers and sellers prefer the simplicity of a text update, whether it’s confirming a viewing or sharing progress on their sale.
• Stronger relationships – Two-way communication makes it easy to respond, build trust, and deliver a more personal service.
• Proven results – With Text Anywhere trusted by over 35,000 customers and powering more than 3 billion SMS messages a year, you’re backed by a market leader.

By bringing SMS into CRM, you’re cutting down on missed messages, improving team collaboration, and keeping all your client comms in one central place – where they belong.

Want to find out more? Contact your account manager or book a demo today.

Watch the full CRM Reveal to find out what’s new