Our Vision & Values

We’re ambitious market leaders with an innovation track record that speaks for itself

Our vision

Working with over 6,000 Estate Agent branches across the UK, we’ve already made big changes in our industry to improve the home moving experience for everyone.

Our vision is to lead the property market with Next Gen Agency Solutions – providing an ecosystem of innovative products and services that make Estate Agents lives easier, save them time and let them focus on what they do best.

Just like agents, we get frustrated by market challenges and know there is always a better way, so this drives us to innovate.


Our promise

To Accelerate Agent Success.


Our values

  • We’re changing the industry from the inside out – we work with agents to understand where they need support to make the most of every opportunity. We deliver the right results.
  • We empower our people and our Partner Agents – everything we do has their success at the heart. We’re proud of our customer focus.
  • We save agents time and help them to do more of what they love, with solutions they inform and help to design. We believe in the power of collaboration.
  • We innovate to give agents control over their own success, with solutions that support their day and make their lives easier. We are passionate pioneers.

Next Gen Agency Solutions - Our approach to innovation

Our vision to provide the market with an integrated ecosystem that puts agent success at the heart, with a win-win methodology driven by customer led innovation, collaboration and strategic industry partnership.



Our ecosystem of innovation works towards these four goals:

To deliver excellent experiences

To drive value and engagement with intuitive, centralised solutions that deliver a best-in-class experiences for all parties.

To deliver speed and security

To blend tech and service excellence seamlessly to digitise more of the moving process. To deliver speed, security, and efficiency to make Estate Agents lives easier and deliver better customer experiences.

To drive strategic industry partnerships

To partner with best of breed suppliers and strategic industry partners to deliver a market leading API toolset that supports all partnerships and integrations.

To lead industry compliance

To drive industry transparency by leading the way with compliance solutions that put best practice and ease of use front and centre.

Our products and services


The UK's largest residential auction provider and pioneer of the Modern Method of Auction

Find out about iamsold


End to end digital onboarding, Compliance, Legal Preparation, Conveyancing and Surveys

Find out about movebutler


Cloud-based CRM designed to make your life easier, with all the tools you need to accelerate your success

Find out about openview
Careers at iamproperty

Careers at iamproperty

Like what you see? If you think you could bring ambition and drive to our growing team, then you might be what we're looking for! Take a look at what life at iamproperty is like.

Life at iamproperty
Careers at iamproperty

Our awards & recognition

Iamsold SUP_BIS
Dynamites Innovator of the year_WEB
Property Reporter Awards 2022 - Best Auction House_WEB
UK Tech 50
2024 Megabuyte50 company
Iamsold SUP_SOTY_G
Nov21556 -2021 CV Technology Innovator Winners Logo_WEB
IAP Awards Web4
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