Why the right partnership is helping eXp UK agents grow their businesses and offer more choice

For self-employed agents, having the right support around them can make a significant difference to how they grow their business and serve their clients. 

That makes choosing the right partners particularly important for a business like eXp UK. By working with iamproperty, eXp gives its network of agents access to a range of solutions, specialist expertise and hands-on support – helping them offer greater choice to clients while creating new opportunities to grow their businesses. 

We spoke to Adam Day, International Expansion Leader for eXp UK, about why iamproperty was the right fit for its model, how the partnership supports agents across the network and the difference it makes for their clients. 

Finding the right partner

When establishing eXp UK, finding partners that complemented its self-employed model was an important part of building strong foundations for the business. For Adam, that meant working with organisations that could support agents commercially while helping them continue to deliver a great service to their clients. 

“I’ve had a relationship with iamproperty for a long time. And for me, when eXp started, it was about finding the right partners who can help our agents generate cash more quickly and efficiently, while still delivering a great service.” 

The benefits of the relationship go beyond iamproperty’s solutions. By working closely with the wider eXp business, maintaining a visible presence across the network and supporting events and day-to-day activity, iamproperty acts as an extension of the team, giving agents additional support when they need it. 

“iamproperty are a really big supporter of eXp. We see a lot of them, they attend and support all of our events and they host us at their Head Office for events too. They basically support the agent, support the business, and ultimately support the clients selling their property.” 

Supporting self-employed agents

For agents building their own businesses, maintaining a strong pipeline and healthy cash flow can be particularly important. Through the partnership with iamproperty, eXp agents have access to additional services that can help them respond to different client needs, create further revenue opportunities and build their businesses. 

“One of the biggest problems in self-employed Estate Agency is not necessarily having cash up front to start their business. And so iamproperty provide a really good service for us and for our agents that helps them get off the ground quickly, start earning some revenue quickly and create that cash flow to help them to start their business.” 

Acting as an extension of their team, the eXp Concierge team fits neatly into agents’ day-to-day workflows, giving them additional support and access to alternative method of sales when their clients need it. 

“iamproperty fits into the day-to-day workflow of eXp agents by offering an alternative to the client. Where clients want that quick move, that certainty, that speed, then iamproperty are there to support that move for that client. It just gives clients and agents another option for the property sale.” 

Giving agents another way to sell

As client expectations continue to evolve, having different methods of sale available gives agents more choice when recommending the right route for each seller. 

We asked Adam what clients today want from their moving experience, and where Auction can offer an alternative. 

“I think clients want a good service first of all from their moving experience, something which eXp agents provide on a personal, one-to-one level. 

I think there’s also an element of some clients wanting that speed, that certainty of moving because they’re in a certain situation – they need to move for jobs or abroad or whatever it might be. iamproperty are experts at providing that speed and certainty through the service that we partner with them on.” 

Through iamproperty, eXp agents can offer alternative routes to sale that clients might otherwise not have access to. This gives agents greater choice when advising clients, without having to manage every stage of the process themselves. 

Alongside its Auction expertise, iamproperty continues to play an active role across the wider eXp network, supporting both the business and its agents. 

“It’s about the service available when clients want a quick move. By being able to offer that alternative, it allows agents to earn more money more quickly.”