Accelerating Agent Success - Ryan Atwell, Senior Valuations Manager, Your Move

“The whole team at iamproperty are so approachable, that it feels like we’re working in branch with them – that’s the biggest compliment I can pay them!

Across the property market, long completion times and the ongoing risk of sale fall-throughs continue to put pressure on Estate Agents, making it harder to keep pipelines moving and revenue flowing.

Ryan Atwell, Senior Valuation Manager at Your Move, was all too familiar with how uncertainty can slow down the sales process. But when Modern Method of Auction (MMoA) was introduced into his branch, he began to see the real impact a faster, more secure route to completion can have on both his clients and the business

He shares how, with the support of the iamproperty Auction team, he and his colleagues have been able to grow their offering and deliver better outcomes for clients, whilst differentiating their service in a competitive local market.

Standing out in a competitive market

As a valuer, it was important to Ryan to have the option to deliver a service that offered speed and security on every sale. With MMoA, Ryan and his team have been able to offer an alternative route to sale that removes the month’s long process of selling a property, and instead provides a faster, more secure completion – pleasing their sellers and speeding up their pipeline conversion.

“As a valuer on the front lines, Auction helps us offer something different to the competition; a more secure way of selling, which our sellers really tend to like.

“Having Modern Method of Auction and working with iamproperty has allowed us to offer a way of selling to our clients that is secure and somewhat guaranteed. Also, it helps us exchange our money straight away, which is unique; something you cannot do on the private market.”

Working together to accelerate success

Since partnering with iamproperty, Ryan has worked closely with Auction Specialist Alex, who has helped not only guide Ryan’s team through their first Auction sales, but also provide round-the-clock support and industry knowledge.

“Throughout the Auction process, Alex is always on hand to ensure we’re doing everything we can to complete our sale. Alex not only helps us get the stock on the market, but using a huge amount of Auction knowledge, is able to help us decide what we need to do next. If I am struggling and we’re not quite getting a sale over the finish line, we’re able to take a tag team approach, looking at all areas we can work on, from reducing stock to setting seller review – anything we need to do to ensure we reach completion. And with regular meetings and updates, we always know where a sale is at so we can stay one step ahead.”

Now, with this addition support, Ryan feels as though there is a whole other arm to the business, here to help him and his colleagues get more sales over the line.

“The whole team at iamproperty are so approachable, that it feels like we’re working in branch with them – that’s the biggest compliment I can pay them!

“They don’t feel like a member of staff from a different company. They feel like they are working with us at Your Move. Throughout the whole journey, it’s been so easy to liaise with them and have open and honest conversations about what’s next.”

Training and support tailored to you

Being able to access ongoing training and support throughout their partnership has been a game changer for Ryan. From the quick training guides and videos available the Success Hub, to additional workshops and calls, his team are always able to access the support they need.

“The training calls are fantastic. From training Negotiators, all the way up to Branch Managers, there is guidance available for any level of job role.
“The support they offer and the way the deliver the Auction roadmap is incredible.”

It’s not just online training that they’ve benefitted from. Regular in-person training and meetings has made it easier to get to know the iamproperty team, helping to build a strong, personal connection with everyone in branch.

“The regular training sessions that are held on Zoom or Teams are fantastic, but a lot of the time iamproperty do come out and visit us in branch, which is superb because they can do face-to-face training as well.

“It really makes them feel like part of our team. Our Negotiators don’t get to speak to [the iamproperty team] during their day-to-day work, so when they pop into branch to do some training and mentoring it makes the whole partnership we have, a lot more personable.”

Why iamproperty?

Reflecting on his experience of Auction so far, Ryan says he now considers Auction a ‘vital part’ of their branch’s offering.

“I would say Auction should be a vital part of any business because I imagine everyone across the country is having the same challenge with converting their pipeline.

“If you can offer a service to a vendor that guarantees completion within 56-days, and you can exchange on your fee straight away, then to me it’s an absolute no-brainer.

With the ability to also add a minimum auction fee, you can also add an additional revenue steam to your business, which can help you grow your pipeline regardless of market conditions.”