Our strategy
Our focus is on building market share, deepening Estate Agent partnerships and expanding our integrated ecosystem of solutions.
Growth Story
From pioneering the Modern Method of Auction to building a market-leading ecosystem of integrated property solutions, our journey has been defined by innovation and rapid growth. Since our founding in 2009, we have transformed the property transaction process, helping both Estate Agents and buyers and sellers across the UK unlock greater speed, security, and value when moving home. With over 6,500 partner Estate Agent branches and a growing share of the UK property market, our momentum continues to accelerate as we scale and harness the rising demand for our class-leading technology.
Our Culture
At iamproperty, it is our culture that underpins our differentiation, restless innovation and success. We are more than a service provider—we are a trusted ally, empowering both Estate Agents and consumers across the UK with cutting-edge solutions that are designed to make selling or buying a home easier, faster, more secure and transparent than ever before. Our people are at the heart of everything we do, working together to challenge industry norms, foster collaboration, and create incredible value for all our partners and their customers.
Market We Operate In
As a market leader in property technology, we operate in a large addressable market with strong structural growth drivers, meaning that we have barely scratched the surface in terms of the size of the opportunity ahead.
The UK property market is fast evolving and demand is growing for speed, security, and transparency in all property transactions. Estate Agents now face growing pressures from regulatory changes, heightened consumer expectations, and rising operational costs. Our highly scalable, proprietary digital and [AI-powered] solutions help agents stay ahead in a competitive landscape, offering them class-leading technology to streamline their processes and enhance their performance.
Value Proposition
iamproperty is the only platform with a true, frictionless, end-to-end offering]. Our solutions improve the buying and selling process for all parties, generating enhanced profitability for our partners. By offering a “wrap around” solutions —including auctions, legal preparation, compliance, conveyancing, and CRM tools— we empower agents to manage their business more efficiently while delivering a great experience to their customers.
We have a unique, 360 view of customer data across multiple services, allowing us to rapidly expand our ecosystem, unlocking efficiencies, reducing costs, and creating significant value in an increasingly competitive landscape.
With our hybrid platform that brings together both Software and Services, we are able to bring together our technology and people, creating an integrated model that enables the business to deliver an exceptional service to partners, customers and to drive growth.
Strategy
Our strategy is centred around delivering profitable growth and success for our Estate Agent partners. We will continue to build our market share by partnering with more Estate Agents, enhancing our existing service offering and adding innovative new solutions as part of our integrated ecosystem of services for Estate Agents. We invest in the development of our people and class-leading technology to stay ahead of the competition. By deepening our partnerships with Estate Agents and further expanding our ecosystem of services, we are positioning iamproperty as the go-to platform for the next generation of property transactions.
Outlook and Prospects
Our scalable, capital-light model and proven track record of growth make us uniquely well positioned to lead the transformation of the UK property market. As we move to increasingly harness AI, data, and automation to unlock new opportunities, we remain focused on one goal—making property transactions faster, more secure and transparent for everyone while driving sustainable growth.
Our awards and recognition
