Auction

In a standard auction sale, buyers must pay a Reservation Fee upfront. In some circumstances, it creates a financial hurdle that may prevent the purchase from proceeding.

Conditional Auction, also known as The Modern Method of Auction (MMoA) offers a flexible, transparent, and secure alternative to Private Treaty, MMoA is growing in popularity.

Read our Q2 2025 Online Auction Index – our market-leading quarterly focus on the UK residential online auction market.

Read to find out about our recently launched Auction Watch magazine and how it helps consumers understand the speed and transparency of auction sales.

With Private Treaty sales taking over 200 days, auctions are rising fast – Q2 sales were up 9%, raising £540m in Capital Value.

We caught up with Liz Bolger, Director of Property@Cumbria, about how we support her and the value of our Auction solution.  

We spoke with Oliver Blake, Director and Principal Owner of Move South Limited, to find out more about how our Auction solution has accelerated the success of his branches.

We caught up with John Wetherell, Director of Favsco 23, to find out more about how Auction helps to achieve standout results for their customers.

We spoke with George Jowitt, Regional Director for National Home Move, to find out how our Auction solutions make a big difference to their work.

As Reapit’s official Auction Partner, we’ve teamed up to bring Estate Agents a seamless, powerful integration that makes it easier than ever to introduce Auction into your business.

Read our Q1 2025 Online Auction Index – our market-leading quarterly focus on the UK residential online auction market.

2024 was a standout year for online property auctions, with iamproperty selling over 10,000 homes via the Modern Method of Auction. Explore our top Auction Success stories in our yearly round-up.

At iamproperty, we’re always looking forward, driving innovation, and creating success for our Partner Agents. And as we reflect on 2024, it’s clear that we achieved incredible results, together.

We spoke with Sam Lakin, Director at Hunters Estate Agents in Bridlington, Filey, and Scarborough, to find out what he loves about working with us and our Auction service.

Read our Q4 Online Auction Index – our market-leading quarterly focus on the UK residential online auction market.

How can agents remain competitive in 2025 and turn pessimistic movers into confident buyers?