Accelerating Agent Success - Melanie Howarth, Branch Manager of Northwood (Doncaster)

“The digital proposal reflects the quality and care we put into our service – it’s raised the bar for how we present ourselves.”

Raising the bar for every valuation

At Northwood (Doncaster), the team pride themselves on offering an honest, knowledgeable service that puts clients first. For Branch Manager Melanie Howarth, iamproperty’s Market Appraisal module has become an essential part of that approach, helping her team deliver a consistent, high-quality experience at every valuation.

“iamproperty’s Market Appraisal module’s become a big part of how we do things now. It just makes the whole process smoother and more efficient, bringing everything we need into one place – from property photos and Land Registry details to EPC data and sales history.”

More confidence and better client conversations

For Melanie, it’s not just about saving time. Having all the right information ready to go means her team can spend less time on admin and more time building meaningful connections with clients.

“We’re not jumping between different systems or trying to piece things together. Having that information right therehelps us focus more on the client, which is what really matters.”

The Circumstance Checker has been especially valuable in helping the team tailor their approach.

“It gives a clear picture of what’s important to each vendor – whether that’s price, fees, or timescale – and that helps us build a better connection from the start. It’s a small feature, but it makes a real difference.”

A professional edge

Consistency and presentation also play a big part in how Northwood (Doncaster) build trust with clients. The digital proposal and branded templates have helped elevate their appraisals, creating a polished and professional impression every time.

“It shows clients the level of preparation that’s gone into their valuation. It’s a nice reflection of the quality and care we put into our service.”

Melanie says iamproperty’s Market Appraisal module has helped raise the bar for how the team present themselves and deliver advice. It’s not just improved efficiency – it’s strengthened their reputation and enhanced the client experience from the very first meeting.”

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