Accelerating Agent Success – Melanie Howarth, Northwood
Find out how the Market Appraisal module has become a big part of the appraisal process of Northwoods Doncaster - showcasing the quality and care they put into all their services.
“Kaz and Tatyana have been brilliant at getting things sorted quickly. The response is always open and proactive — that ‘leave it with us’ attitude makes a big difference.”
Matt Pyman, Owner of Ellis Winters, has built a strong local reputation for delivering professional, friendly and transparent estate agency services across Cambridgeshire. With offices in St Ives, March and Chatteris, the team prides itself on offering expert advice and a personal approach to buying and selling homes.
Before introducing Market Appraisals, Matt and his team were using Acaboom — so they already had experience with a separate platform for sending out appraisals. But the difference was clear from day one.
“What stood out straight away was how easy Market Appraisals is to use — it’s quick to load, simple to navigate, and really intuitive for the team.”
Switching to Market Appraisals was a smooth process, with the team quickly seeing the benefits of a simpler, more efficient system. The ongoing support from the iamproperty team has also made a strong impression.
“There have been the odd minor hiccup, but Kaz and Tatyana have been brilliant at getting things sorted quickly. I’ve also suggested a few improvements along the way, and the response has always been really open and proactive — that ‘leave it with us’ attitude makes a big difference.”
From a business owner’s perspective, two features have really stood out — both designed to give agents more control and help them deliver a better client experience.
The first is the client feedback tool, which helps agents gather key insight before attending the appointment. It means they arrive more informed, prepared, and ready to tailor their approach to each client.
“It means our team goes in more informed and confident, and can tailor their pitch to each client — this can potentially give us a real edge on our competitors.”
The second is the flexibility to update templates in-house, without waiting on third parties or facing extra costs. It keeps everything fresh and on-brand, saving both time and money.
“Now, we can keep everything fresh and accurate whenever we need to, which makes a big difference to how we present ourselves.”
While it’s still early to measure results, the impact on the team’s preparation and confidence is already clear.
“I’d definitely say Market Appraisals has had a positive impact on our ability to win instructions. It’s probably too early to put a number on it, but it’s certainly an important piece of the puzzle. The team goes into appointments better prepared, more informed, and ultimately more confident — which can only be a good thing.”
With its intuitive setup, responsive support and smart, flexible features, Market Appraisals is helping agents like Ellis Winters deliver a better experience for every client — and giving them the confidence to win more instructions.
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Find out how the Market Appraisal module has become a big part of the appraisal process of Northwoods Doncaster - showcasing the quality and care they put into all their services.
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