“The Marketing Toolkit helps us stand out from our competitors by allowing us to better promote our brand, making sure that we’re at the forefront of any consumer’s mind when they’re choosing an agency.”
Founded in 2008, The Castledene Group has over 10 branches across the North East of England, spanning North Yorkshire, County Durham, Tyne & Wear & Northumberland. Speaking with Chantel Cowell, Area Manager of The Castledene Group, we learned how iamproperty helps Chantel and her team to make the most of their opportunities and provide more choice to vendors.
“We love working with iamproperty and feel really supported. We don’t feel like they’re a contractor of ours, but that we are partners. Working with iamproperty allows us to stand out in our local area as we can refer properties for auction and sell them very quickly.
“Working with iamproperty also allows us to maximise the opportunities that we’re offering to vendors, so we’re not just presenting them with Private Treaty, but can offer them our Auction services as well. The team at iamproperty are really friendly and our Account Manager is very supportive, often coming up with new ideas, as to how we can maximise our business, which is really useful and insightful.
“We’ve been using iamproperty’s Marketing Toolkit to canvas and prospect other agency stock as well as off market stock. Prospecting is a vital part of our role in generating new business, but it always falls to the bottom of the list. The Marketing Toolkit helps us to make sure that we are doing a good job, quickly and efficiently, and allows the team to make sure prospecting is a real focus, supporting us to capture as much business as possible.
“The Marketing Toolkit helps us stand out from our competitors by allowing us to better promote our brand, making sure that we’re at the forefront of any consumer’s mind when they’re choosing an agency or considering changing an agency.
The standout feature of the solution is that we can schedule our letters, making sure that we prospect actively every day and that we are really making sure that we maximise our new listings and stay present in the consumer’s mind.”
“I would recommend iamproperty because they’re a great support for us in the industry and work really well with us, ensuring that we absolutely capture as much business as we possibly can. Their training is really good and they also offer an additional support in terms of literature, so they’re a really good team to work with.
“The Marketing Toolkit is also a solution that I would definitely recommend as I think it’s really important for all businesses in estate agency to make sure that they’re really pushing themselves forward, standing out from the crowd and making sure that the vendors of any future properties that may come on the market know about you.”
“The speed of sale really works well for us and it is something that we can promote when we're trying to bring on board new sellers and increase our brand awareness.”
“movebutler helps me by putting everything in one place and is really simple to manage. Being able to see what stage everything's at has saved me so much time and anxiety.”
We spoke with Vicki Cullen, Operations Manager of both Whitegates and Hunters Estate Agents, to find out how working with iamproperty has helped to enhance her franchisee’s offering to vendors.
We spoke with Holly Price who is an independent estate agent from York, powered by eXp, to find out about her experience working with iamproperty and how it has helped to accelerate her success.
