“The speed of sale really works well for us and it is something that we can promote when we’re trying to bring on board new sellers and increase our brand awareness.”
Founded in 2008, The Castledene Group has over 10 branches across the North East of England, spanning North Yorkshire, County Durham, Tyne & Wear & Northumberland. We recently spoke with Jodi Glendenning, Senior Manager at The Castledene Group to see how iamproperty’s solutions, in particular Auction and Marketing Toolkit, support Jodi and her team to prospect more clients and win more listings.
“I love working with iamproperty because the team are so supportive and friendly. They’re always on hand if you’ve got any questions. You can guarantee that any Auction leads you send over to them are dealt with quickly and effectively.
“iamproperty’s Auction solution has made a difference to our branches by enabling us to sell properties quickly and allows us to offer an alternative method of marketing to our clients. Our company has a property management side, so we have a lot of landlords that may be looking to sell, and Auction provides an alternative option to selling through Private Treaty, which sometimes might not benefit a certain sellers circumstances.
“The speed of sale really works well for us and it is something that we can promote when we’re trying to bring on board new sellers and increase our brand awareness. iamproperty is pretty much an extension of our own company, so as well as us dealing with our clients, we also know that iamproperty are on hand to support them too.
“We’ve been using the iamproperty Marketing Toolkit to help with the daily prospecting that we carry out in our branches. The toolkit provides data for all of the properties that are currently on the market, or that have been on the market for a period of time. It also provides us with information on any recent price reductions. This enables us to target the stock that we’d like to get on to the market and increase our brand awareness whilst doing so.
“There are lots of different templates that we can choose from within the Marketing Toolkit, so no matter how many times you contact the same seller, you can always get in touch with something a little bit different.
“Part of the prospecting that we used to do in branch, involved manually carrying out searches on the online property portals for the properties we want to prospect, but now the Marketing Toolkit does this for us. So it’s saving us time, saving us money and winning us new business as well, which is just a win win situation.
“I would recommend working with iamproperty to another agent because it provides an alternative method of marketing for your agency, if it’s something that you’re not already doing. The team there are really supportive and on hand night and day with any queries that you might have and they’re quite happy to offer as much training as your specific branch needs.
“Once a property is sold, iamproperty deal with the sales progression side all the way through to completion, which in itself saves our team a lot of time. The sales are more secure and less likely to fall through, which means that we get our sales fees quicker.”
“And now with the Marketing Toolkit, you can do you’re prospecting tasks much faster and more easily.”
“Through the digital journey we are able to get vendors compliance checks done and get them legally prepared before we go to market, which helps quite a lot when it comes to the transaction times.”
Speaking with Katy Lamsin, Branch Director of EweMove Paignton, we learned how working with iamproperty has helped her to enhance her offering to vendors and support her in staying ahead of compliance
We spoke with Thomas Elliott, Branch Manager at Whitegates Huyton, to find out how working with iamproperty has helped to support his branch.
We spoke with Holly Price who is an independent estate agent from York, powered by eXp, to find out about her experience working with iamproperty and how it has helped to accelerate her success.
