We know that data, cybersecurity, compliance and AI transparency are fast becoming defining issues for Estate Agents, with growing pressure around trust, technology and consumer expectations. This came through loudly in our latest industry report, The real eSTATE of it.
We’re committed to supporting Estate Agents through industry change, so following on from what came out of The real eSTATE of it, we’ve teamed up with specialist cybersecurity consultancy Cortida to launch a new podcast to help agents feel more informed and confident when navigating data, cybersecurity, compliance and the responsible use of AI.
Data, cybersecurity and compliance are now some of agents’ biggest technology concerns, with 84% saying they are the most important factors when choosing technology partners¹. AI also featured strongly in the findings, with 60% of agents already using AI or automation tools in their business¹, while 52% raised concerns around data use, team training and governance¹.
Consumer expectations are changing too. The real eSTATE of it found that 65% of consumers believe agents should clearly disclose when AI is being used¹, particularly around data use and storage and when used in communications or property listings.
Our expert-led podcast explores the concerns raised by agents. Hosted by our Chief Technology Officer, Hayley Stafford, and Cortida’s CEO, Andy Compton, the conversation offers practical advice on where agencies may be exposed, what they should expect from technology partners and how to adopt new tools and technology safely without compromising customer trust. Other topics include:
Hayley Stafford, Chief Technology Officer at iamproperty:
“The real eSTATE of it gave agents the floor, with data, cybersecurity, compliance and AI coming through as some of the biggest areas they wanted more clarity around.
“This podcast is about doing something useful with that insight. We know agents are dealing with more technology, more data and more responsibility than ever before, and it can be difficult to know where to start or what questions to ask.
“By working with our expert partner Cortida, we wanted to cut through some of the complexity and create a practical conversation that helps agents understand the risks, the opportunities and the steps they can take to protect their businesses, their teams and their clients.
“Technology should support agents, not create additional uncertainty or risk. The more confident agencies are around data, cybersecurity and responsible AI use, the better placed they are to build trust and deliver a strong customer experience.”
Andy Compton, CEO at Cortida:
“The risks are changing quickly and AI, automation, supplier systems, client communication and internal processes all create new questions for agents, especially where personal data is involved.
“The important thing is that agents do not need to become cybersecurity experts overnight, but they do need to understand the basics, ask the right questions and have the right policies and training in place. This podcast is designed to make those conversations easier and to give agencies practical advice they can act on.”
The real eSTATE of it explores the major conversations shaping the sector, from market confidence and regulation, to AI, data and cybersecurity, fees, recruitment and the evolving role of agents. It brought together insight from more than 320 Estate Agents, 350 consumers and in-depth interviews with agency leaders across the UK. Read it in full here.
For more information on Cortida or to get in touch head to www.cortida.com
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