Exploring Buyer Reservation Deposits
In a standard auction sale, buyers must pay a Reservation Fee upfront. In some circumstances, it creates a financial hurdle that may prevent the purchase from proceeding.
Welcome to our Q2 Online Auction Index, the UK’s only quarterly spotlight on the residential online auction market.
We’ve hit another milestone in Q2 2025, as our Partner Agent network helped sell over 3,000 properties via online auction in a single quarter for the very first time. This record-breaking performance saw Capital Value raised hit £540 million – the highest ever total in our 15-year history and a 15% uplift on Q2 2024.
With the dust now settled following the Stamp Duty deadline in April, some forecast a dip in demand – but the reality has been quite the opposite. Buyers and sellers alike are turning to auction as a faster, more secure alternative to Private Treaty, with our network of over 6,500 agents reaping the rewards.
Hear more from our Co-Founder Jamie Cooke as he reflects on Q2’s standout achievements.
"Despite market-wide challenges like fluctuating mortgage offers and lower buyer activity, we’ve maintained steady momentum and delivered great results for our clients. Auction played a major part in a successful Q2 – helping us keep deals moving even when traditional routes slowed. It gave us a real advantage and kept our pipeline strong."
"This was a record-breaking quarter. We saw our highest ever conversion rates from listings to sales, reflecting the strength of our partnership with iamproperty. Auction has helped maintain momentum, delivering strong results and a fast, secure, transparent route for sellers, even amid challenges like fluctuating mortgage offers and lower buyer activity, boosting trust, listings, and completions.”
iamproperty Auctions help agents succeed in any market, with a service that gives your clients an alternative method of sale to match their circumstances.
Fewer fall throughs with our 95% completion rate
Faster, 7-day payments
More choice and increased security for your clients
In a standard auction sale, buyers must pay a Reservation Fee upfront. In some circumstances, it creates a financial hurdle that may prevent the purchase from proceeding.
Conditional Auction, also known as The Modern Method of Auction (MMoA) offers a flexible, transparent, and secure alternative to Private Treaty, MMoA is growing in popularity.
Read our Q2 2025 Online Auction Index – our market-leading quarterly focus on the UK residential online auction market.
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