We’re delighted to share that our relationship with The Property Franchise Group (TPFG) is expanding.
TPFG, the UK’s largest multi-brand lettings and Estate Agency franchising group, will be adopting our Marketing Toolkit lead gen platform, inclusive of the Market Appraisal module, across its sales brands including Hunters, Whitegates and Mullucks.
TPFG first became a Partner Agent in 2013, working with us as an auction provider. In 2021, the partnership evolved to include the roll out of iamproperty’s movebutler for AML and digital onboarding.
In this latest move, TPFG has contracts for 142 branches to adopt the Marketing Toolkit and Market Appraisal solution. The strategic shift is intended to increase valuation opportunities and conversions in the front room, boosting revenue as well as adopting a centralised lead gen solution for the group.
Our Marketing Toolkit is a proven lead gen tool for agents, delivering an average ROI of over £56:£1¹ and influencing over £3.99bn² in property instructions, won within 6 months of campaigns. Its Market Appraisal module covers the entire appraisal journey, from pre-appointment communications and in-room presentation tools to post-appointment follow ups.
Tom Bailey, Head of Partnerships at iamproperty said: “We’re really excited to continue our growing partnership with TPFG. After 13 years, we know the business, the team and the group’s goals and can support them at every stage of the sales journey. The adoption of our Marketing Toolkit will give branches the tools to not only increase valuation opportunities but maximise conversions, boosting new instructions and ultimately revenue.
“In uncertain markets, agents need to stand out and deliver exceptional client experiences more than ever. With this solution, agents have everything they need to maximise their win rate. The insights delivered within one platform will also support engagement of both auction and conveyancing for branches, giving their customers the best outcomes, all while maximising revenue.”
Adam Noonan, Group Commercial Director at TPFG said: “Our relationship with iamproperty is not just about great technology, it’s about people. They are an extension to our team and treat the success of our business as if it was their own. With the adoption of movebutler as well as continued growth in our auction success, we’ve consistently felt the impact of speed, efficiency, security and revenue growth.
“Adopting iamproperty’s Marketing Toolkit and Market Appraisal module across branches will build on this success, with proven ROI from automated marketing campaigns and increased appraisal conversions – it sets our teams up for even more success, giving them more tools to win new instructions and boost revenue.”
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