Win more instructions: Your guide to standout market appraisals

Property valuation software built for modern Estate Agents

Choosing the right property valuation software has become a key differentiator for Estate Agents. Vendors expect more than a valuation figure – they expect clarity, confidence and a professional experience from the very first meeting.

The best property valuation software doesn’t just help you calculate a price. It helps you prepare better, present more clearly, and follow up more effectively – turning more valuations into instructions.

Read our guide

If you want to see how the right tools support every stage of a successful Market Appraisal, our guide, The Front Room Advantage – How to win more instructions at Market Appraisal, is a practical resource for Estate Agents who want to sharpen their pitch, impress vendors and convert more opportunities.

Inside the guide:

• How to prepare before the appointment
• How to structure a confident, data-led valuation
• How to follow up in a way that actually wins instruction
• Tips to use the iamproperty Marketing Toolkit and wider ecosystem to your advantage

Read the full guide: The Front Room Advantage – How to win more instructions at Market Appraisal.

What Estate Agents need from property valuation software today

Modern property valuation software needs to do more than generate a figure. It should support the full appraisal journey and make your job easier, not more complex.

Look for software that helps you:

• Access accurate local market and property data
• Personalise valuations to the vendor’s circumstances
• Reduce manual admin before and after the appointment
• Track engagement and follow up at the right moment

When your software supports your workflow, you spend less time preparing and more time building trust.

Turning software into a stronger valuation presentation

This is where valuation presentation comes into play.

The way you present your valuation is often what sets you apart. Interactive, data-backed presentations help vendors understand why you’ve arrived at a price – not just what that price is.

Using property valuation software to support your valuation presentation allows you to:

• Walk vendors through comparable properties visually

• Show local market performance with confidence

• Clearly explain your service, not just the property

• Deliver a more memorable, professional experience

It’s the difference between saying you’re proactive and showing it.

Why preparation and follow-up still matter

Even with great software and a strong valuation presentation, many instructions are won after the appointment.

Consistent, timely follow-up with an interactive proposal reinforces your professionalism, while follow-up emails keep you front of mind as vendors make their decision. The most effective agents use their tools to automate this process without losing the personal touch.

Bringing it all together

The strongest appraisal processes combine:

• Smart data-led property valuation software

• A clear, confident personalised valuation presentation

• Structured follow-up that builds trust

If you want to see how these elements work together in practice, the guide walks through the full journey in detail.

Read the full guide below.