This MMoA Best Practice Guide has been developed by iamproperty, the UK’s largest independent residential auctioneer and pioneer of the Modern Method of Auction. The Code of Conduct outlined is supported by the NAEA Propertymark, The Property Ombudsman and Essential Information Group.
The guide was created for Estate Agents who are currently offering or are considering offering the MMoA to their clients. This framework serves to help MMoA providers and sets a benchmark level of service for the industry. This guide is applicable for Estate Agents across the UK, covering all aspects of MMoA, from fee structures to client due diligence.
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Launching 26 February 2026, National Estate Agent Day will celebrate and champion Estate Agents for their hard work, dedication and vital role.
