How Stephenson Browne drives exceptional ROI with the iamproperty Marketing Toolkit

“The automations in the Marketing Toolkit are a game changer for our prospecting. It’s saved us significant time and effort, and I know it is getting done – without me having to chase. And most importantly, we’ve seen a huge return on investment!”

Craig Whitney, Director at Stephenson Browne Estate Agents has seen remarkable success using the Marketing Toolkit. From saving him and his teams time to driving instructions. Craig shares how the automations and a range of prospecting campaigns have helped him achieve this result.

Streamlining Prospecting and ensuring the job gets done with Automations

For Stephenson Brown, the Marketing Toolkit has been a game-changer, particularly with its automation features. Craig explains:

“The huge benefit of the Marketing Toolkit is how much smarter we can work. Sales Trigger Automations has been a revelation.

“Once a week the Marketing Toolkit collates all the data and notifies us. Then each branch would spend no more than 15-30 minutes reviewing the information and selecting the properties for the campaign. They can approve or remove them from the campaign with just a simple tick box. It has streamlined our prospecting massively.”

This efficiency has eliminated manual tasks, like delivering letters door-to-door, while ensuring campaigns are consistent and impactful. Craig also experienced significant time savings by eliminating the need to chase tasks. The use of Automation meant that he could be more confident that the Prospecting was getting done.

“The benefits of the automations come down to two key points – It’s the time that it saves and the fact that I know it gets done. Before we had the automation switched on, it was fair to say it was probably at the back of people’s To Do List. So I was constantly chasing people for it to be done.

“So the beauty with the automations is the considerable time it saves me – I no longer have to chase my team. And more importantly, it’s the time it saves them in managing the campaigns.”

Tailored Campaign Triggers

Craig highlights how the Toolkit’s triggers are set up at key stages to generate leads:

  • 8-12 weeks: To engage clients whose properties have been on the market longer than expected.
  • Price reductions and fall-throughs: Targeting audiences where sellers may be motivated to act.
  • Sales anniversaries: Reach past clients—both those who worked with Stephenson Browne and
    those who didn’t.

“A recent addition to what Stephenson Brown do and one that has really taken off this year for us is the sales anniversary. We have set up an automation for two types; one going to clients that dealt with Stephenson Browne, and one going to clients that didn’t deal with us. All our branches have achieved success with these campaigns.”

Using ‘Recent Sales Success’ to showcase property sales without visible boards

Craig shares valuable insights on tailoring ‘Sale Success’ campaigns to maximise impact. He emphasises the importance of targeted use, explaining:

“If the property is on a main road and there’s a sold board on it, they may not want to send out a ‘Sales Success’ campaign. Whereas if the property is tucked away in the bottom of a cul-de-sac with no board, then I would suggest that the branch uses this campaign. As the people on that estate may not be aware that a property has been sold by us.”

Personalised service and designs

The Toolkit’s dynamic features enable Craig’s team to quickly adapt messaging and designs. From showcasing award wins to promoting auction services, the Toolkit supports a variety of campaigns.

“The service is brilliant. The team work with us to get different messages and designs out, all based on results and success within Stephenson Browne.

“Our Auction mailers have been particularly successful for our Crewe office, so we’re rolling it out
across all branches next year.”

Plans for 2025: Expanding into Lettings

While the Toolkit has delivered significant results in sales, Craig sees untapped potential for lettings.

“We’ve focused on sales so far, but lettings is our next big priority. For 2025, we’ll be setting up campaigns to prospect landlords and replicate our sales success”

A partner you can count on

Craig emphasises the outstanding support his team receives.

“Tatyanna is always available to provide advice and guidance. We’ve scheduled quarterly reviews to refresh designs and ensure campaigns stay effective.

“I’d highly recommend iamproperty’s Marketing Toolkit to anyone looking to enhance their prospecting.”

Book a Marketing Toolkit demo

Craig has shared how the Marketing Toolkit has transformed their prospecting efforts, saving time, driving instructions and delivering exceptional ROI. Ready to achieve these results for your agency?

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