Auctions, technology and trust – what our consumer research tells us about the current market mood
New consumer research reveals cautious but active property market, growing openness to technology and auctions, with trust transparency still vital.
“If it wasn’t for iamproperty, I probably wouldn’t still be here as an Estate Agent.”
Having recently launched his business as a self-employed estate agent, Ethan Gaulter Director of Ethan Gaulter Estate Agents powered by eXp, has made a strong start with the support of iamproperty’s eXp Concierge team. By offering an alternative route to sale, he’s been able to secure faster payments, helping him grow his business while delivering a great experience for his clients. He shares how working with iamproperty has transformed his offering.
As a self-employed agent, Ethan values the speed, security and transparency that the Modern Method of Auction provides.
“Since working with iamproperty, I’ve discovered how quick property transactions can be. The instant payment, especially as a self-employed estate agent, is monumentally different.”
By combining the Modern Method of Auction with movebutler, Ethan can manage the entire sales journey in one place. This joined-up approach enables a smoother experience for his vendors, supported by faster transactions and consistent communication throughout.
“Instead of charging a fee in a room and waiting probably up to six months to be paid, you’re paid on the day the offer is accepted.”
“It’s a completely different style of business, and style of Estate Agency to what I’m used to. Instead of waiting for solicitors to communicate with each other, the payments are instant. And thanks to the sales completion team, I know [vendors] are looked after throughout the whole process.”
This approach has been instrumental in helping Ethan establish himself as a sole trader.
“If it wasn’t for iamproperty, I probably wouldn’t still be here as an Estate Agent.”
For Ethan, having an easily accessible iamproperty support team makes all the difference.
“Everyone is very easy to get a hold off. My Account Manager is only a WhatsApp message away. I know that if I can’t get hold of the sales team right away, the Sales Manager will pick up the phone and support me with any issues I might be facing.”
Acting as an extension of his business, the team provides support at every stage of the sales journey, alongside honest and practical advice.
“I feel as though [the team] is very honest. For example, if I overvalue something, they’ll tell me.”
This support, Ethan comments, particularly valuable when navigating more complex sales.
“If I, for example, have a difficult seller or someone who is a unique situation, they’re all over it. They’ll pick up the phone, they’ll speak to them, they’ll send emails, they’ll chase, but they won’t be pushing – they will work to whatever level I ask them to.”
Reflecting on his experience, Ethan highlights a standout sale that demonstrates the impact of the Modern Method of Auction.
“My standout success so far is with a house I sold in Daventry. I valued the property at anywhere between £140,000 and £150,000, however the seller was wanting £150,000. By the end of the auction online, we were actually able to surpass the reserve by £32,000 – people just kept bidding!”
“There were three people who wanted the property more than anyone else and kept going back and forth every 30 seconds. I think in total we had about 36 bids come through. In the end, the seller was beyond happy, especially as they also didn’t have to pay any Estate Agency fees on top of this sale.”
When asked if he would recommend iamproperty to other agents, Ethan is clear:
“Any agent starting a new business should definitely consider working with iamproperty.
The fact that you get paid instantaneously and the fact that you get an additional sales team working alongside you, helping with feedback, vendor updates and working on your offers, completely changes the game.
If I was you, I’d reach out to Lucy, or anyone in the eXp Concierge team, say hello, and see what they can offer you.”
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