Unlock More Auction Opportunities with MOSA
When it comes to selling a property, there’s no one-size-fits-all approach. That’s where our Method of Sale Audit (MOSA) – comes in. Read more.
When it comes to auction success, timing is everything. The earlier you can identify sellers who are primed for an auction sale, the greater your chances of converting them. That’s where the new Auction Campaign Triggers, in our Marketing Toolkit come in. A powerful new feature designed to help you grow your auction pipeline — automatically.
Instead of relying on instinct or waiting for the right opportunity to come along, Auction Campaign Triggers let you take a proactive, automated approach to identifying the right sellers.
By analysing live market data triggers such as:
· Time on market
· Withdrawals and fall-throughs
· New-to-market listings
…and combining this with intelligent keyword scanning of key auction indicators (like Vacant, No Chain, Investment Opportunity), the system identifies properties that are most likely to benefit from an auction sale.
You’ll reach motivated sellers right when they’re open to alternative options — at the exact point they’re most likely to convert.
We know that many agents aren’t set up to prospect consistently — and that’s exactly why this tool has been designed to work hand-in-hand with Automations.
These campaigns can run quietly in the background, delivering highly targeted direct mailings at just the right time — without you lifting a finger. Set it up once, and the Toolkit will keep identifying valuable prospects day in, day out.
Key benefits:
· More relevant opportunities – focus on sellers more likely to convert
· Spot auction-suitable sellers sooner – generate more lucrative sales opportunities
· Win more instructions – turn insights into action with auction specific mailings
· Boost campaign ROI – highly targeted campaigns delivered at the perfect time to drive conversions
· Stay consistent with always – on automated outreach
· Save time – with automation there is no need for manual prospecting
Each trigger comes with a selection of ready-made letter templates tailored to that trigger. Whether it’s a fall-through, a slow mover or a new listing, you’ll have a campaign ready to send.
These letters are:
· Fully branded with your agency’s logo, colours and contact details
· Tracked for performance and ROI through the Marketing Toolkit ROI dashboards
· Available to automate — or send manually when you choose
It’s never been easier to send the right message to the right seller, at the right time — without the design work or printing hassle.
Want to take your auction strategy further? Here are four ways to turn more of your day-to-day activity into auction success:
1. Start with auction at appraisal:
Use the Market Appraisal module and circumstance checker to recommend auction as a natural, tailored option based on the vendor’s situation. Find out more.
2. Use the movebutler Method of Sale Audit:
Highlight Private Treaty sellers who need speed or security — and offer auction as a solution if their property stalls. Find out more.
3. Review your pipeline regularly:
Spot Private Treaty listings that haven’t sold – use the Marketing Toolkit list upload feature to send auction direct mailers to spark interest.
4. Educate your team:
Use the Success Hub to make sure your team knows how and when to introduce auction — small nudges can lead to big results. Find out more.
Learn how we can help you stand out from the crowd with our ecosystem of solutions, trusted by over 6,500 Estate Agents:
Get your clients move ready, faster
Increase your revenues
Get paid faster
When it comes to selling a property, there’s no one-size-fits-all approach. That’s where our Method of Sale Audit (MOSA) – comes in. Read more.
Auction Watch is our new magazine helping buyers and sellers understand Modern Method of Auction, with expert advice, insights and real success stories from across the UK.
94% of buyers want upfront information, yet many agents feel unclear post-NTSELAT. Material Information speeds up sales and reduces fall-throughs — and our tools help agents stay ahead.
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