Get auction-ready leads – automatically

Instantly identify on-market leads suited for auction with our smart marketing triggers — helping you grow your pipeline with less effort.

When it comes to auction success, timing is everything. The earlier you can identify sellers who are primed for an auction sale, the greater your chances of converting them. That’s where the new Auction Campaign Triggers, in our Marketing Toolkit come in. A powerful new feature designed to help you grow your auction pipeline — automatically.

Smarter, faster seller targeting — without the manual legwork

Instead of relying on instinct or waiting for the right opportunity to come along, Auction Campaign Triggers let you take a proactive, automated approach to identifying the right sellers.

By analysing live market data triggers such as:

• Time on market
• Withdrawals and fall-throughs
• New-to-market listings

…and combining this with intelligent keyword scanning of key auction indicators (like Vacant, No Chain, Investment Opportunity), the system identifies properties that are most likely to benefit from an auction sale.

You’ll reach motivated sellers right when they’re open to alternative options — at the exact point they’re most likely to convert.

Let automation do the heavy lifting

We know that many agents aren’t set up to prospect consistently — and that’s exactly why this tool has been designed to work hand-in-hand with Automations.

These campaigns can run quietly in the background, delivering highly targeted direct mailings at just the right time — without you lifting a finger. Set it up once, and the Toolkit will keep identifying valuable prospects day in, day out.

Key benefits:

• More relevant opportunities – focus on sellers more likely to convert
• Spot auction-suitable sellers sooner – generate more lucrative sales opportunities
• Win more instructions – turn insights into action with auction specific mailings
• Boost campaign ROI – highly targeted campaigns delivered at the perfect time to drive conversions
• Stay consistent with always – on automated outreach
• Save time – with automation there is no need for manual prospecting

Built-in, branded direct mail – ready to go

Each trigger comes with a selection of ready-made letter templates tailored to that trigger. Whether it’s a fall-through, a slow mover or a new listing, you’ll have a campaign ready to send.

These letters are:

• Fully branded with your agency’s logo, colours and contact details
• Tracked for performance and ROI through the Marketing Toolkit ROI dashboards
• Available to automate — or send manually when you choose

It’s never been easier to send the right message to the right seller, at the right time — without the design work or printing hassle.

Beyond triggers: other ways to maximise your auction referrals

Want to take your auction strategy further? Here are four ways to turn more of your day-to-day activity into auction success:

1. Start with auction at appraisal:

Use the Market Appraisal module and circumstance checker to recommend auction as a natural, tailored option based on the vendor’s situation. Find out more.

2. Use the movebutler Method of Sale Audit:

Highlight Private Treaty sellers who need speed or security — and offer auction as a solution if their property stalls. Find out more.

3. Review your pipeline regularly:

Spot Private Treaty listings that haven’t sold – use the Marketing Toolkit list upload feature to send auction direct mailers to spark interest.

4. Educate your team:

Use the Success Hub to make sure your team knows how and when to introduce auction — small nudges can lead to big results. Find out more.