NEW auction consumer assets available

Selling or buying a property via auction can still feel unfamiliar to many clients – and our latest buyer and seller research confirms it. Awareness of the Modern Method of Auction is growing, with more than half of consumers now saying they know something about it, but many still need clearer explanations before feeling confident to choose it.

That familiarity really matters. The research shows that while 24% of consumers would consider using auction, this increases to 34% among those who understand how MMoA works. With a little education and reassurance, you can open up Auction to a much wider audience and unlock more lucrative, secure sales.

That’s why we’ve created a new collection of marketing assets designed to help you bring Auction to life. With updated guides and new video content, you’ll find it easier than ever to explain how the Modern Method of Auction works, showcase its benefits, and support your clients in choosing the route that offers them the speed and security they’re looking for — especially as 92% of consumers say commitment from the buyer is essential, 87% want a faster process, and growing positivity around MMoA is driven by its transparency and fixed timelines.

*All statistics taken from the iamproperty Consumer Tracker October 25, sample size 345