New AI enhancements to help you win more instructions

We’re excited to announce new AI features for the iamproperty Marketing Toolkit, designed to help agents stand out from the crowd and win more instructions.

Set to launch in early 2025, our latest Marketing Toolkit enhancements include:

• A letter-writing feature powered by ChatGPT-style generative AI, enabling agents to draft tailored letters based on agent-selected parameters to streamline communications and save time.
• A predictive market feature that will use AI to identify properties likely to come to market within a certain timeframe—helping agents target potential sellers and stand out from the competition.

The upcoming AI enhancements follow the launch of our Marketing Toolkit’s data processing feature, which uses AI to match and clean data, highlighting target properties in an agent’s region. Alongside other existing features within the iamproperty Marketing Toolkit, this helps to deliver an overall average ROI for agents of £80 for every £1 spent—far surpassing the industry average of £5:£1

With significant growth in the property market, as reported by Rightmove, with a 12% increase in homes available for sale compared to the same period last year*, we believe that Estate Agents adopting ‘actionable AI’ to stand out and secure new instructions will gain a competitive edge.

Our Co-Founder, Ben Ridgway, commented: “Heightened market activity like we’re seeing now is great news for agents, but we know with this comes increased workloads, eating into the time that could be spent on really maximising new business efforts while instructions are there to win. The buoyant period looks like it’s set to continue into the spring at least as more properties are expected to come on the market ahead of the SDLT threshold increases.

“We know first-hand from our agent network that finding time for new business and standing out in a busy market is tough, which is why we’re enhancing our Marketing Toolkit solution with AI advancements to help them win and convert more business without having to dedicate lots of time and effort into prospecting. Data processing is already making agents’ lives easier, with more coming soon in the New Year.

“AI can’t be ignored and it’s something we’re fully embracing across our ecosystem, with discovery work and some big developments underway to add more value to our Partner Agents as well as our internal teams. Our focus is on ‘actionable AI’ which will be a game-changer for agents and the industry if it’s embraced.”

The iamproperty Marketing Toolkit is a comprehensive data and prospecting platform, forming part of our ecosystem of solutions, which include Auction, CRM, onboarding and conveyancing.