iamproperty has acquired The ValPal Network in a trade deal, for an undisclosed sum.
The acquisition marks a significant step forward in our mission to transform the property sector with our ecosystem of technology for Estate Agents, which now delivers solutions across the entire buying, selling and lettings journey, including auction, onboarding, compliance (including Material Information), conveyancing, lead generation and CRM. Together, these solutions accelerate agents’ success, making speed and security possible for every type of UK property transaction.
The acquisition of The ValPal Network is a key milestone in our ecosystem roadmap and will further enhance iamproperty’s growing lead generation offering to agents, alongside our comprehensive Marketing Toolkit and recently launched Market Appraisals module, giving agents more ways to generate leads and win instructions.
Established over a decade ago, The ValPal Network is a recognised leader in the automated valuation space, and currently powers over a million valuation leads each year for over 4,000 UK estate agency partners. Its scale, combined with its ability to convert consumer interest into high-quality opportunities, represents a major advantage for iamproperty Partner Agents. By integrating The ValPal Network’s market-leading lead-generation technology into the iamproperty’s ecosystem, we will offer the most powerful, end-to-end lead-generation solution currently available in the UK residential property market.
ValPal Pro, the flagship solution within The ValPal Network, uses the latest AI technology to contact and nurture a client’s vendor and landlord leads, generated by the ValPal tool on their website, in real-time. Its AI-driven responsiveness collects key information, qualifies prospects and prioritises the most motivated sellers, reducing manual effort and helping agents secure more valuation appointments faster. The platform responds to new leads within seconds and continues to engage unresponsive vendor leads through a 12-month nurture cycle, ensuring no opportunity is missed.
Ben Ridgway, iamproperty Co-Founder said: “We’re very excited to welcome The ValPal Network into iamproperty. The business is an innovator in its space, with a well-established leadership and operational team that we are delighted will stay at the helm of the business. We already have a number of mutual customers and the synergies between our solutions made this acquisition a very exciting opportunity to further enhance our lead generation proposition. Alongside our integrated Marketing Toolkit and Market Appraisal solutions, this integration will give agents even more ways to generate leads and win better instructions faster in a very challenging market.”
Nat Daniels, The ValPal Network Founder & CEO said: “We are thrilled to be joining iamproperty, having enjoyed a great relationship with the team for many years. The combination of our technology and advanced AI, their technology, and our combined expertise and creativity will help The ValPal Network to accelerate growth. The synergies lie not only in our business’s mission and innovation, but also in our culture, vision and commitment to service excellence and agent experience.”
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