The Power of Material Information

Material Information Backed by 94% of Buyers – Here’s Why it Matters More Than Ever 

With 94% of consumers agreeing that having key information upfront would improve the moving process*, there’s a clear message: Material Information matters. 

But while consumers are ready, many agents remain uncertain. With the withdrawal of NTSELAT’s guidance and the transition to the new Digital Markets, Competition and Consumers (DMCC) Act, we know there are questions – and a lack of clarity – across the industry. 

Recent industry data confirms this. Just 24% of agents said they fully understood the key changes introduced by the DMCC Act. While the majority had heard of it, they didn’t yet feel confident in the detail. More than 60% said the government hadn’t provided enough guidance, and fewer than 4% felt supported and informed.  

When it came to Material Information specifically, nearly half of agents were still relying on the original guidance, while 40% weren’t sure what to follow. 14% had stopped using the framework altogether. 

This uncertainty is understandable – but it doesn’t change what we know: that upfront information is one of the most effective ways to improve the home moving journey for both buyers and sellers. Material Information helps to speed up transactions, reduce fall-throughs, and create a more transparent and informed process for everyone involved. 

At iamproperty, we see this in real-time. In auction, where upfront Material Information is essential, we achieve a 95% completion success rate and average completion timescales of just 56 days^. For transactions not suited to auction, our movebutler helps agents collect and compile the required Material Information easily – saving time and supporting compliance needs. 

Additionally, our Premium Conveyancing service is a comprehensive solution which gathers legal information upfront and addresses standard enquiries earlier in the process, ensuring properties are exchange-ready faster. Coupled with complete conveyancing this achieves a much faster average completion time of 79 days with just a 7% fall-through rate^^. The evidence continues to point to Material Information as a competitive advantage for agents. 

With the right support, tools and approach, agents can use Material Information to win instructions, deliver better experiences and stay ahead of incoming changes. And while new guidance is on the horizon, there’s no need to pause progress. 

Our Material Information Hub helps agents stay informed and ahead of the curve, with the latest updates, insights and support in one central place.  

Consumers are clear on what they want, and we’re ready to help agents deliver. 

 

 *iamproperty survey of 350 consumers between 3rd and 5th February on attitudes towards home buying and selling 
^Based on standard properties. From receipt of draft contracts. 
^^Based on completions handled by Medway Law, iamproperty’s specialist conveyancing arm, between November 2024 – March 2025. 

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