Discover the power of Auction
Be among the first in the know
We wanted you to be among the first to know about auction’s potential in London. Auction is the secret to outperforming your competition and accelerating your success. It’s time you were in the know.
Unlock the secret to outperforming your competition
Auction is no longer only a route for rundown or unwanted properties. Buyers and sellers across the UK are choosing auction over Private Treaty for its speed, security, exceptional service and bespoke approach.
Discover the power of auction
Our market-leading auction service, iamsold, brings much-needed innovation to buying and selling property. We have pioneered The Modern Method of Auction for over 15 years, working with thousands of Estate Agents across the UK to accelerate their success.
Why agents are making the move to auction
London buyers and sellers want faster transactions. You want more revenue and quicker results. Auction delivers both – and more:
Revenue
Make more money with attractive fees and competitive bidding driving up sales prices.
Speed
Faster decisions, faster sales, faster payments.
Security
Stay in control with commitment from all parties throughout the process.
Transparency
Move forward with confidence with a fixed Reserve Price.
Bespoke approach
High value properties need a targeted approach – you wouldn’t sell a classic car on the open market.
Smoother process
The perfect pairing of a modern online process with support from our experts.
Like all best kept secrets, auction in London won’t be kept quiet for long
Whether you’re listing a family home, a high-value property, or a unique instruction that needs a bespoke approach, auction can work alongside your Private Treaty sales to expand your offer and accelerate success.
Make sure your branch is among the first London agencies to add our auction service to your offering.
Agents like you are seeing the results
Regional Success
- All
- South West London
- South East London
- North East London
• 5-bedrooms
• Terrace house
• Reserve Price: £1,200,000
• Sale Price: £1,200,000
• 22 viewing
• 5-bedrooms
• Semi-Detached house
• Reserve Price: £1,050,000
• Sale Price: £1,100,000
• 15 viewing
• 3-bedrooms
• Flat
• Reserve Price: £1,040,000
• Sale Price: £1,040,000
• 12 viewing
• 3-bedrooms
• Terrace house
• Reserve Price: £900,000
• Sale Price: £950,000
• 36 viewing
“If you’re new to Auction, iamproperty has all of the training, all of the tech and a lot of experience under their belts. They’re a really good business to partner with.”
“Auction is for every property, for every price range. If I had a Van Gogh painting, I would take it to auction.”
“If you look at the level of fall throughs at the moment with Private Treaty and the length of time conveyancing is taking for an average transaction, having auction as a tool in your tool belt has been absolutely fantastic. At the moment, in an ever-changing market, it’s the best way to sell a home.”