Discover the power of Auction

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Be among the first in the know

We wanted you to be among the first to know about auction’s potential in London. Auction is the secret to outperforming your competition and accelerating your success. It’s time you were in the know. 

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Unlock the secret to outperforming your competition

Auction is no longer only a route for rundown or unwanted properties. Buyers and sellers across the UK are choosing auction over Private Treaty for its speed, security, exceptional service and bespoke approach  

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Discover the power of auction

Our market-leading auction service, iamsold, brings much-needed innovation to buying and selling property. We have pioneered The Modern Method of Auction for over 15 years, working with thousands of Estate Agents across the UK to accelerate their success.   

Why agents are making the move to auction 

London buyers and sellers want faster transactions. You want more revenue and quicker results. Auction delivers both – and more: 

Revenue

Make more money with attractive fees and competitive bidding driving up sales prices.

Speed

Faster decisions, faster sales, faster payments.

Security

Stay in control with commitment from all parties throughout the process.

Transparency

Move forward with confidence with a fixed Reserve Price.

Bespoke approach

High value properties need a targeted approach – you wouldn’t sell a classic car on the open market.

Smoother process

The perfect pairing of a modern online process with support from our experts.

Like all best kept secrets, auction in London won’t be kept quiet for long  

Whether you’re listing a family home, a high-value property, or a unique instruction that needs a bespoke approach, auction can work alongside your Private Treaty sales to expand your offer and accelerate success.  

Make sure your branch is among in the first London agencies to add our auction service to your offering.  

Agents like you are seeing the results

“If you’re new to Auction, iamproperty has all of the training, all of the tech and a lot of experience under their belts. They’re a really good business to partner with.”

John Wetherall, Director of Favsco 23 

“Auction is for every property, for every price range. If I had a Van Gogh painting, I would take it to auction.”

John Nicholson, Dowen Auction Sales & Lettings

“If you look at the level of fall throughs at the moment with Private Treaty and the length of time conveyancing is taking for an average transaction, having auction as a tool in your tool belt has been absolutely fantastic. At the moment, in an ever-changing market, it’s the best way to sell a home.”

Greg Middlebrook, Wards of Dover

Why agents are making the move to auction

London buyers and sellers want faster transactions. You want more revenue and quicker results. Auction delivers both – and more:

Revenue

Revenue

Make more money with attractive fees and competitive bidding driving up sales prices.

Speed

Speed

Faster decisions, faster sales, faster payments.

Security

Security

Stay in control with commitment from all parties throughout the process.

Transparency

Transparency

Move forward with confidence with a fixed Reserve Price.

Bespoke approach

Bespoke approach

High value properties need a targeted approach – you wouldn’t sell a classic car on the open market.

Smoother process

Smoother process

The perfect pairing of a modern online process with support from our experts.

Unlock the industry’s best kept secret

Join thousands of agents who are already powering up their portfolios with auction. We’re offering a tailored insight session for agents across London, with no obligation. Just a quick chat about what

Book a demo

Join thousands of agents who are already powering up their portfolios with auction. We’re offering a tailored insight session for agents across London, with no obligation. Just a quick chat about what