Auctions, technology and trust – what our consumer research tells us about the current market mood
New consumer research reveals cautious but active property market, growing openness to technology and auctions, with trust transparency still vital.
The future of Estate Agency is increasingly linked to technology, with AI predicting that by 2070, tools like Virtual Reality (VR) and Augmented Reality (AR) will be standard for UK agents.
The rise of digitalisation is also driving a shift in consumer behaviour, with remote transactions becoming more popular—evident in the growing demand for the Modern Method of Auction.
In our latest version of our forward-thinking digital magazine, Tech of a Life, our Co-Founder, Jamie Cooke, shares his thoughts on how despite the rise of technology, drive, empathy, and a strong customer service track record will remain the true measure of a successful Estate Agent.
Read it here: Tech of a Life.
New consumer research reveals cautious but active property market, growing openness to technology and auctions, with trust transparency still vital.
Anisa Patel, Director of Goodchilds Newton Fallowell Brownhills, has embraced Auction as a game-changing solution for her business, unlocking new opportunities and accelerating her success.
TPFG is expanding its partnership with iamproperty, adopting Marketing Toolkit across 142 branches to increase valuations, conversions and revenue opportunities.