Tech of a Life 6 – How Can Estate Agents Use AI to Gain a Competitive Edge?
Mal McCallion, CEO of ModelProp, shares his insights into the impact of technology on the property industry.
Neil Hope, Chief Transformation Officer, iamproperty
Estate Agents have long battled with increasing administrative burdens eating into valuable time that could be better spent engaging with sellers and standing out from the competition. Thankfully, AI and automation powered tech have emerged as the solution to winning back precious time. By automating lengthy admin tasks and producing bespoke content, these technologies are changing the way Estate Agents operate day to day.
AI can’t be ignored, and we have already seen the impact AI and automation can have on branches. At iamproperty, we are continuously integrating automation and AI into our solutions, but there are many non-PropTech tools that can also support day-to-day operations, such as Microsoft CoPilot or ChatGPT.
Here are my top actionable tips that can help your branch use a mix of technologies to accelerate adoption of AI and boost the success of your business.
Modern buyers and sellers expect fast, relevant, and personalised interactions. AI can help Estate Agents tailor their communications, ensuring clients receive the right message at the right time.
Data-driven decision-making is becoming increasingly important in the property industry. AI can help Estate Agents interpret business data, identify market trends, and spot new opportunities before competitors do.
Regulatory compliance is a critical but time-consuming aspect of estate agency work. AI and automation can help automate compliance tasks, reducing the risk of errors and ensuring agents stay on the right side of regulations.
Creating compelling property listings can be a time-consuming task, but AI can help agents generate engaging descriptions in seconds.
Many Estate Agency branches, particularly those with smaller teams, might struggle with marketing due to limited resources. AI-powered tools can help streamline content creation and ensure a consistent online presence.
Operational inefficiencies can slow down an Estate Agency’s workflow, but AI can help simplify and automate repetitive tasks.
While AI offers significant benefits, it’s crucial to use it responsibly. Here are some key considerations:
AI and automation are not magic solutions – they are tools designed to support Estate Agents, not replace them. The true power of AI lies in how effectively agents integrate it into their daily workflows. By combining AI’s efficiency with human expertise, Estate Agencies can enhance customer experiences, streamline operations, and stay ahead of the competition in an increasingly digital world.
The key takeaway? AI works best when paired with human insight. Use it wisely, and it can one of the most valuable tools in your business arsenal.
Mal McCallion, CEO of ModelProp, shares his insights into the impact of technology on the property industry.
Simon Whale, MD of Kerfuffle, explores how AI is transforming the property industry - from smarter marketing and streamlined workflows to AI-driven reporting and content creation.
Rich Hayes, COO at Zoopla, shares how AI is enriching listings, streamlining transactions, and enhancing personalisation to improve efficiency and deliver better experiences for agents and consumers.
As we look into the future, technological innovation will continue to be all around us, but what will this look like day-to-day for agents and how will it benefit them?