Maximise Your Marketing Toolkit: Top Tips for Boosting Conversions
Want to make sure your marketing campaigns hit the mark? Here's how you can stand out from the crowd and increase your ROI
In a world of increasing competition for property sales, where commissions and fees are declining, Estate Agents are now faced with even more hoops to jump-through.
Since 2017, Estate Agents have been subject to more far reaching and stringent AML regulations, which include a requirement of due diligence and further checks carried out on both the vendor and the buyer during every property sale. Failure to do so, could see agencies fined and even imprisoned.
You have a legal requirement to complete thorough checks – to truly know your customer – if you are to fulfil your obligations in the detection of money-laundering.
According to our recent study, 80% of Estate Agents felt that they fully understood the industry’s anti-money laundering (AML) regulations, yet almost a third did not think their agency met the HMRC requirements. The research told us that almost a third of Estate Agents were still managing their compliance manually and relying on their instinct to flag concerns with an aspect of a sale.
Ben Ridgway, Managing Director at iamproperty explains “Under the current regulatory environment, it’s never been more important for Estate Agents to undertake a thorough examination of each and every sale, using whatever tools they can to reduce the impact on their business”
Our research also tells is that despite the regulatory requirement, 40% of Estate Agents did not partake in annual AML training and almost a third of Estate Agents were still managing their compliance manually and relying on their instinct to flag concerns with an aspect of a sale.”
Estate agents admit anti-money laundering failings
Nine in ten agents ‘rely on their own instincts’ to sniff out money laundering
Want to make sure your marketing campaigns hit the mark? Here's how you can stand out from the crowd and increase your ROI
Following our latest CRM Training webinar, let's take a look at some of the questions from our Partner Agents.
We asked Theo Spink, Constultant at Luscombe Maye about here experience with iamproperty Marketing Toolkit.
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