Consumer X – How Estate Agents can stay ahead of the future consumer
From smart glasses to self-driving cars, many of today’s emerging technologies would have seemed unimaginable just a few years ago. Consumer demands have accelerated the evolution of intelligent technology like this to make their lives easier in every aspect of life – both at home and at work. You only have to look at the rate in which businesses are adopting artificial intelligence (AI) and machine learning (ML) as their co-pilot to see the acceleration, with 78% of global businesses now using AI in at least one process*.
Expectations from consumers are already at an all-time high, particularly in the property industry, and their eyes are on the horizon seeking new innovations, paving the way for the customer of the future: Consumer X. It’s time for the property sector to prepare to stay ahead.
Well-acquainted with the behaviours, needs, and expectations of this emerging audience, Tracey Follows, one of the world’s leading futurists and founder of Futuremade, offers valuable expertise on how industries must adapt to avoid being left behind.
We invited Tracey to explore the evolving expectations of the property consumers of the future, offering Estate Agents in-depth insights into what consumers will be looking for from their relationship with agents, to their expectations of the role of tech within the transaction process. With decades of experience advising global brands on emerging consumer behaviour and tech innovation, Tracey brings a sharp, evidence-led perspective on what lies ahead in the minds of consumers, uncovering how technology and service must seamlessly intertwine to meet the demands of a new generation of buyers and sellers.
Whether you’re an Estate Agent, branch owner, or agency marketer, this will help you better understand who Consumer X will be, what they will demand from their transaction experiences, and how you can prepare your branch to meet, and exceed, their expectations.