“It’s really important to us, whenever we choose a business partner, that there is alignment in values… not just a supplier relationship, but very much a partnership.”
Verona Frankish, CEO, Yopa
Choosing the right partner is just as important as choosing the right technology.
For Yopa, introducing iamproperty’s Auction solution wasn’t simply about offering another route to market. it was about finding a partner that shared the same values, complemented the way the business operates and could help deliver even better outcomes for their Agents and customers.
Just a few months into the partnership, the results are already speaking for themselves – from seamless integration across the business to increased opportunities, stronger customer outcomes and a growing confidence in Auction.
For Yopa, cultural fit was every bit as important as capability.
From the outset, the team wanted a partner that would work alongside them, understand their business and share their ambition for the future. That approach has laid the foundations for a collaborative relationship that feels like a genuine extension of the business.
Yopa found that iamproperty took the time to understand how they already worked, making implementation straightforward and minimising disruption for both agents and operational teams.
“iamproperty understood our operational workflows… they integrated with ease into our operational processes, which meant very little disruption for both our agents and for us operationally.” – Catherine Perry, Legal & Compliance Director
For Yopa, bringing Auction into the business has quickly become part of everyday conversations.
Support from iamproperty’s teams have helped build confidence across every level of the organisation, from agents to back-office teams and leadership.
As a result, Auction has become more than an additional service – it’s another solution that Yopa agents can confidently recommend when it’s right for their customer.
“It’s been a fantastic partnership so far. It’s really integrated itself really seamlessly across every corner of the business.” – Tom Greenacre, Director of Estate Agency Operations.
Every home mover has different priorities, but the Yopa team believes most customers are looking for the same three things: speed, the best possible price and clear communication throughout their journey.
Auction helps support all three.
For sellers who want greater certainty and a faster route to completion, Auction provides an alternative to Private Treaty, backed by dedicated Auction Specialists who keep customers informed every step of the way.
“Properties sell typically quicker through an auction process than traditional selling… it also reduces a lot of uncertainty.” – Jeevan Sangra, Head of Contact Centre
That combination of speed, certainty and communication helps create a more reassuring experience for customers while giving Agents another proven option to meet individual needs.
One of the strongest messages from the Yopa leadership team is that Auction shouldn’t be reserved for a small group of properties.
Instead, it’s about understanding each customer’s circumstances and recommending the method of sale that best helps them achieve their goals.
Whether a customer is looking for a quicker move, greater certainty or simply wants to explore all their options, Auction deserves to be part of the conversation.
“It’s all about understanding what your customer’s wants and needs are. If your customer wants to move quickly, Auction is a fantastic solution.” – Tom Greenacre, Director of Estate Agency Operations, Yopa.
Yopa have already seen encouraging results. Alongside the seamless operational integration and positive cultural fit, the business has been impressed by the impact Auction is having across instructions, sales opportunities and revenue.
Most importantly, the partnership continues to support Yopa’s commitment to giving customers more choice and helping more people move with confidence.
Hear directly from the Yopa leadership team as they discuss why they partnered with iamproperty, how Auction has integrated into the business and the value it’s already delivering for both their agents and customers.
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