Market mood
A deep dive into how agents are experiencing the current market. There are fewer participants, but those in the market are more committed. Where is confidence sitting in local markets v wider economy.
Product updates
The real eSTATE of it
Bringing together agent insight, industry data and consumer perspectives to reveal what’s really happening across the property market.
0
+Estate Agents surveyed
0
in-depth agent interviews
0
consumers surveyed
REOI Landing Page Images insights
The market doesn’t lie, but neither do agents
This is The real eSTATE of it. Not the market as politicians describe it. Not the market as headlines frame it and not the market as trend reports predict it.
This is the market as agents experience it – street by street, buyer by buyer, sale by sale.
Inside this report, we’ve captured the mood, the pressures and the opportunities shaping the next chapter of estate agency, with over 320 agencies surveyed, in-depth interviews with agency leaders across the UK and over 350 consumer viewpoints.
Download the report to hear directly from the people closest to the market and get a 360 view like no other.
Download the report
REOI Landing Page Images3
Hear it directly from agents
The real eSTATE of it brings together agent insight, industry data and consumer perspectives to reveal what’s really happening across the property market.
Download the report to explore:
- How agents describe the market today
- What’s changing in buyer and seller behaviour
- The commercial pressures shaping agency businesses
- How technology and AI are influencing the profession
- Why agents remain confident about the future
What’s inside the report
The report explores the nine biggest conversations happening across the profession today.
Who’s buying, who’s bailing?
A major shift is underway. We explore who’s in, who’s out, and how this is reshaping stock levels, service expectations, and agency strategy.
Business confidence
Agents believe in their teams, even if confidence in the wider system and policy is lacking. This section looks at ambition, people, tools and growth.
The fee squeeze
The industry is approaching a commercial crossroads and agents are frustrated with the race to the bottom. We explore fee pressures, evolving models and how value is being redefined in 2026.
Regulation & compliance
Agents want higher standards with far less chaos. With only a quarter confident in compliance heading into 2026, we explore challenges and solutions in one of the industry’s biggest conversations.
PropTech
Tech is no longer the only differentiator. How it connects- or doesn't- is where the friction lies. We explore agent views on single platforms vs best-in-class solutions.
AI: Fear, FOMO & frontiers
Inside agencies, the conversation around AI is far less dramatic than the headlines suggest. We explore agent's daily realities and what they think the future holds.
Data security & trust
There is a new anxiety for agents and data security is dominating the conversation. More specifically who controls it, who protects it, where it is used and what happens if it goes wrong.
Recruitment & retention
Agents believe in the profession, but feel less certain about the talent pipeline sustaining it. We explore new retention tools and how agents feel about future skills.
The real eSTATE of it
Download now and uncover what’s really happening across the property market.
Related Insights & Resources
Success stories
Accelerating Agent Success – Ethan Gaulter, Director, Ethan Gaulter Estate Agents powered by eXp
Ethan Gaulter Director of Ethan Gaulter Estate Agents powered by eXp, has made a strong start as a self employed estate agent thanks to the support of iamproperty’s eXp Concierge team.
3 mins
News
Auctions, technology and trust – what our consumer research tells us about the current market mood
New consumer research reveals cautious but active property market, growing openness to technology and auctions, with trust transparency still vital.
5 mins