Selling or buying a property via auction can still feel unfamiliar to many clients – and our latest buyer and seller research confirms it. Awareness of the Modern Method of Auction is growing, with more than half of consumers now saying they know something about it, but many still need clearer explanations before feeling confident to choose it.
That familiarity really matters. The research shows that while 24% of consumers would consider using auction, this increases to 34% among those who understand how MMoA works. With a little education and reassurance, you can open up Auction to a much wider audience and unlock more lucrative, secure sales.
That’s why we’ve created a new collection of marketing assets designed to help you bring Auction to life. With updated guides and new video content, you’ll find it easier than ever to explain how the Modern Method of Auction works, showcase its benefits, and support your clients in choosing the route that offers them the speed and security they’re looking for — especially as 92% of consumers say commitment from the buyer is essential, 87% want a faster process, and growing positivity around MMoA is driven by its transparency and fixed timelines.
*All statistics taken from the iamproperty Consumer Tracker October 25, sample size 345
Give your clients a clear view of the process, benefits and timelines when selling via MMoA
Explain the buyer journey - from bidding to completion - with clarity and reassurance.
Highlights the benefits of Auction and how it supports a faster, more secure sale.
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View the 4.5% fee brochure View the 4.8% fee brochureA straightforward guide to help your buyers feel confident and informed from the start.
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View the 4.5% fee brochure View the 4.8% fee brochureOur latest video series covers everything from how Auction works to step-by-step registration and bidding support. These are all embedded in the iamsold website to help guide buyers through the process.
A complete walkthrough of how to register and bid in an iamsold auction. Share this with clients to simplify the process and build confidence in buying at auction.
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View the brochureMyPropertyBox benefits from The iamproperty Effect™, using joined-up technology and people to reduce admin, save time and deliver smoother transactions and experiences for clients everywhere.
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New consumer insights show buyers want confidence, clarity and speed. Hitting 7,000 branches reflects agents driving change and delivering the modern, transparent experience today’s market demands.
