Competitor Analysis: See how you compare

Understanding how your agency is performing in your local market can feel like guesswork—but it doesn’t have to be. The  new Competitor Analysis feature, in the  Marketing Toolkit, gives you clear, data-led insights into how you compare to nearby agents, helping you sharpen your strategy and win more instructions.

Here’s how it works.

Compare yourself to your local competitors

The tool automatically suggests your 10 closest competitors, but you can easily adjust the list to reflect who you’re really up against. That way, you’re not just benchmarking against anyone—you’re comparing yourself to the agents who share your patch and your audience.

Spot trends in real time

Want to see how your stock levels have changed over the past year? You can do that. See how many properties you’ve currently got listed compared to others, and how that number is shifting over time. It’s a simple way to track your local market share and stay ahead of the rest.

See who’s pricing right—and who’s not

The Listing vs Sale Price data shows how close each agent is getting to their original asking prices. If your figures are tight, it shows your valuations are realistic and trusted. If there’s a bigger gap for others, it might hint at overpricing strategies that aren’t always effective.

Understand speed to sale

You’ll also be able to see how long it takes for properties to go from listed to Sold STC. If you’re moving stock quicker than your competitors, that’s a strong selling point for potential vendors. And if someone else is ahead, you’ve got the insight you need to respond.

Flag struggling agents

Dig into data on cancelled sales, price reductions, and withdrawn listings to spot where other agents might be falling short. Whether it’s overvaluation or poor follow-through, this view gives you more context—and more confidence in what sets you apart.

Turn insight into action

It’s not just about understanding the data-it’s about using it. With direct mail templates built in, you can take those insights and turn them into marketing campaigns that hit home with sellers. Show them where you outperform the competition, and why that matters.

Stay ahead with Competitor Analysis

Competitor Analysis is all about making smarter decisions, faster—so you can grow your market share, build trust with vendors, and keep your agency one step ahead.

Book a demo today and see it in action.