How iamproperty One helps Pygott and Crone turn data into business opportunities

Established in 1991, Pygott & Crone is an Estate Agency with roots in Lincolnshire and a focus on helping customers across property sales and related services. For Group Director Kevin Scrupps, running a successful business means having the right information available at the right time. 

As one of iamproperty’s early partners, Pygott & Crone has seen how the right technology can support a busy agency. Kevin explains how iamproperty One brings information together, helps his team act on opportunities and makes day-to-day management more efficient. 

One place to see the whole picture

For Kevin, the real value is having a clear view of the business without having to switch between multiple systems. Access to reporting, customer information and transaction history helps the team respond quickly and make more informed decisions. 

“Being able to see everything, the journey, the stats, the figures, to mine the data, to keep in touch with your clients, to manage your team, it’s all in one place and it’s brilliant.” 

That visibility isn’t limited to the office. Kevin can review activity wherever he is, giving him a clearer picture of what’s happening across the agency and where attention is needed. 

Spotting opportunities earlier

The CRM and reporting tools also help Pygott & Crone identify potential opportunities at an earlier stage. Buyer registrations, timescales and circumstances can all help the team understand what someone might need next. 

“We can create a lot more business opportunities from having that data really early.” 

Whether it’s a mortgage referral, legal referral or auction opportunity, the information helps the team identify what is relevant and plan the next step. For Kevin, that has a tangible commercial value. 

“The complete ecosystem that’s been built creates efficiencies, which creates savings because everything’s in one place.” 

 

Helping the business manage cash flow

Auction is another important part of the agency’s approach. Kevin estimates that around 10% of Pygott & Crone’s stock is now sold through iamproperty’s Auction solution. He values the way it can support cash flow when wider property transactions are taking longer. 

“We probably sell 10% of our stock through auction now, and that speeds up cash flow.” 

For Pygott & Crone, the benefits go beyond saving time. Better visibility helps the team manage its work, identify relevant services and make the most of business opportunities. Kevin’s experience shows how connected technology and a choice of routes to market can support both efficiency and commercial performance.