Compton Reeback: Transforming Marketing with the iamproperty Marketing Toolkit

When Julian Reeback, Director at Compton Reeback, set out to enhance his agency’s marketing efforts, he was looking for a solution that could deliver real impact without disrupting their day-to-day operations. As a leading Estate Agency in London specialising in residential Sales, Lettings, and Property Management, Compton Reeback needed a strategy to stay ahead in a competitive market. That’s where the iamproperty Marketing Toolkit came in, helping the team unlock the potential of automation and data-driven Direct Mail campaigns to achieve extraordinary results.

A seamless start to smarter marketing

Julian and his team quickly recognised the potential of the iamproperty Marketing Toolkit, particularly our Sales Triggers Automation, to engage potential sellers at the right time. They were impressed by how easily the system integrated into their existing workflows.

“The setup process was easy, allowing us to concentrate on our core business activities without any interruptions,” Julian shared, highlighting how the solution immediately began to add value.

Harnessing the power of triggered Direct Mail campaigns

With the support of the iamproperty team, Compton Reeback implemented customised templates tailored to target key trigger points in the property sales cycle. These triggers included New Instruction, Reduced Price, and properties at 3, 6, 12, and 16 weeks on the market, as well as properties that were Withdrawn from the Market.

One milestone in particular stood out:

“The 12 Weeks On The Market trigger has proven especially valuable; this point often marks a critical moment in the sales cycle, as buyer interest may start to taper off. Targeting properties at 12 weeks encourages renewed attention from prospective buyers and signals potential opportunities for negotiation before the property reaches a stagnant stage.”

This targeted approach helped Compton Reeback connect with potential clients more effectively, sharing timely and relevant messages that truly made an impact.

Automation that saves time and delivers results

For Julian and his team, the power of automation was a game-changer. “We’ve also streamlined our marketing efforts by automating campaigns. This helps us deliver timely and precise messages without the need for manual input, so we don’t miss a contact, and we can get on with following up the leads.”

This automated approach didn’t just save time – it made sure no opportunities were missed, allowing the team to focus on what they do best: providing exceptional service and achieving great results for their clients.

A phenomenal ROI and a promising future

With guidance and support from the iamproperty team, Compton Reeback achieved results that far exceeded expectations:

“We achieved an extraordinary ROI of £158.19 for every £1 spent. Securing our first instruction within just two months and after a small investment in automations.”
The iamproperty Marketing Toolkit has been a gamechanger for the agency, giving them the tools they need to stay ahead and thrive in a demanding market.

As Julian Reeback and the Compton Reeback team continue to build on this success, their collaboration with the Marketing Toolkit team opens up even more opportunities to enhance their campaigns and strengthen their reputation as one of London’s leading Estate Agencies.

Ready to see how iamproperty’s Marketing Toolkit can transform your marketing strategies? Book a demo to discover the power of automation and targeted Direct Mail campaigns today.