Turn property insight into action with our new Property Comparison tool

In today’s competitive market, valuing a property isn’t just about instinct—it’s about doing it smarter, faster, and with confidence. That’s where our new Property Comparison tool comes in. Part of the Marketing Toolkit’s Property Insight section, it works seamlessly with your existing Property Reports.

This feature is a key part of our property insight offering, giving you the full picture in one place. It helps you make quicker decisions, back-up your recommendations, and win more instructions.

Real-time market data, side by side

When you’re pricing a property, having the latest property insight at your fingertips makes all the difference. The Property Comparison tool brings together recent sales, current listings, and local trends into one easy-to-use view.

Just type in the postcode or click on the map to select a property, and the tool will instantly show you similar homes nearby. You can view them side by side, with key details like:

• Price history
• Tenure
• Environmental factors

It’s everything you need to support your valuations and client conversations, all backed by powerful property insight.

Bring more than price to the table

Your buyers are thinking about more than just the property itself. They’re asking about schools, transport links, and broadband speeds. The Property Comparison tool includes local insights to help you give them the full picture.

It strengthens your valuations and helps you show sellers and buyers that you understand what matters. And because it’s all built into your property insight tools, you can access this information in seconds.

Impress clients with professional reports

Once you’ve chosen your comparable properties and reviewed the data, you can create a professional, downloadable report at the click of a button. It’s ideal for:

• Supporting your valuations
• Winning new instructions
• Demonstrating your market expertise

You can also build your tailored Property Reports for individual clients, combining market data and local information for their property in a clear, compelling way. It’s another way our property insight tools help you provide extra value to every client.

Designed to help you win more instructions

The Property Comparison tool gives you data you can trust, presented in a way that helps you build credibility and convert more clients. It saves you time and helps you have better conversations—whether you’re in the living room or on the phone.

It’s a powerful addition to your Marketing Toolkit—helping you show your value, prove your local knowledge, and ultimately win more business.

Want to see it in action? Book a demo and find out how Property Comparison and the full Marketing Toolkit can support you at every stage—from valuation to instruction.