Marketing Toolkit Reveal: What’s new, what’s next, and why it matters

In our latest iamproperty Reveal we introduced the latest innovations in the Marketing Toolkit, with a spotlight on the launch of our Market Appraisal module. Whether you joined us live or are catching up now, here’s a recap of the key updates, what they mean for your agency, and how to dive into the detail.

Watch the full webinar on demand here

Let’s start with a quick recap on the Marketing Toolkit

The Marketing Toolkit has everything you need to stand out!

It combines expert data, impactful direct mail campaigns, smart automations and Market Appraisals that impress. Whether you’re creating a one-off mailer or building a full appraisal journey, you can do it all with the Marketing Toolkit. From hyper-targeted campaigns to high-quality print, and expert data, it’s built to save time and boost results so you can win more instructions, maximise your ROI and dominate your market.

New to your Marketing Toolkit – Market Appraisals that impress!

Stand out from the start! Impress potential clients and maximise your win rate with our Market Appraisal module.

Our brand-new Market Appraisal module is all about helping you move from initial lead to instruction with less effort, with even more impact. From the moment a vendor books an appointment, the journey is designed to be streamlined, consistent, and completely tailored to their situation. With all the information you need to stand out and be their first choice.

Streamlined data entry and setup with CRM integrations

Thanks to our CRM and Reapit integrations, property and client details feed straight into the system without any duplication. Pre-appointment communications go out automatically, using on-brand templates that showcase your agency and introduce the assigned valuer. And even without the integration the appraisal setup is straightforward.

Read more about the iamproperty CRM integration>

Creating impactful pre-valuation invitations

Create eye-catching multimedia presentations with ease; introduce their valuer, highlight your services, and use built-in insight tools to personalise at every stage.

Using pre-defined templates to streamline creation, you can add videos, custom messages and even personalised market insights—all before you’ve stepped through the door.

Putting prospect priorities first

The built-in Circumstance Checker gives you an early read on the vendor’s priorities, feeding this directly into your insights page. So, whether they’re after speed, security, or the best price, you can match them to the most suitable sales methods—like The Modern Method of Auction or Premium Conveyancing—in a way that feels natural, and data driven.

Expert insights

The Insights section brings together online valuations, local market stats, planning applications and the vendor’s survey responses. No guesswork, just a complete picture of the property and seller—ready to turn into a confident, compelling proposal.

Winning in the front room

That proposal itself is quick to create and easy to customise. Use it live in the room, send it after the appointment, or both—whatever works for your pitch. You’ve got full control over the branding, content, comparables, services breakdowns and pricing strategy. So you can provide a compelling client centric proposal that impresses.

Stay front of mind with post appraisal follow-ups

With post-appointment nurture journeys, you can keep in touch automatically with market updates and track who’s re-engaging. Appraisal reporting helps you monitor performance over time—spotting patterns, tracking lost leads, and giving you the insights to refine your approach. It’s all built to keep you front of mind and turn interest into action.

Unlimited customisable templates

Create as many templates as you need—for every brand, client type, or property style. The options are unlimited. We can help you build them, or you can create and tweak them yourself – you’re in charge!

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More from the Reveal

We also showcased a range of other advanced features that are now part of the Marketing Toolkit.

Just listed

The new ‘Just Listed’ campaign helps you get your latest instructions in front of local homeowners with almost no effort. It pulls the property details straight from the portals and sets up a campaign to target nearby homes—perfect for boosting visibility and reinforcing your local presence.

Smart Filters

Smart Filters let you take our Trigger Automation even further, allowing you to build highly targeted audiences based on criteria like property type, location or tenure. This means your campaigns can be as specific as you like, and your messaging stays relevant, cutting down on wasted effort and increasing your return.

Property Comparison and Competitor Analysis

We also touched on the enhanced Property Comparison and Competitor Analysis tools—giving you access to real-time market data and insights into how your branch is performing compared to the local competition. Together, they’re powerful features to strengthen your pitch and support more strategic decision making.

What’s coming next?

There’s plenty more on the horizon. Offline mode is coming soon, giving you even more flexibility when working on the go. We’re also working on AI-powered letter writing, helping you create tailored prospecting content in seconds based on your chosen criteria.

And keep an eye out for our new ‘Likely Movers’ feature, which will use AI to identify properties that are more likely to hit the market soon—so you can target sellers before your competitors even know they’re thinking of moving.

Ready to give it a go?

The Marketing Toolkit starts at just £50 per branch, per month—or £99 with the Market Appraisal module included. There are some great introductory offers available too, so it’s the perfect time to get started.

Book your demo today to see how it all works in practice.