Partner Agents give sellers confidence as iamproperty Auction sales rise 10% year on year in 2025

Our latest data shows a year of sustained auction growth as estate agents sought to give movers confidence in an unsettled and challenging market throughout 2025.

Increased sales, heightened bidder engagement and higher-value stock listings all signal continued confidence in auction as an essential method of sale for agents in a year shaped by market volatility.

Described as a ‘never seen before’ period of peaks and troughs, the year included changing interest rates, ongoing economic uncertainty, inconsistent buyer confidence, increased stock levels and intensified price sensitivity – all of which impacted the property market. At the same time, tax and regulatory pressures continued to influence seller and buyer behaviour.

Stamp Duty changes helped remove barriers for many movers and first-time buyers, supporting transaction flow, while proposed legislation, such as the Renters’ Rights Bill, prompted some landlords to exit the market.

A faster way to sell property

With speed a priority for lots of buyers and sellers, and average property sales stretching beyond 200 days¹, auction provides agents with a reliable alternative to long transaction times, offering completions in just 56 days² with a 95 per cent success rate³.

Our auction performance data for 2025 shows:

• Auction sales up 10%
• Viewings increased by 5%
• Highest sale price up 39%
• Capital Value raised up 8%
• Fees paid to Partner Agents up by 10%
• Unique bidders up 8%

Partner Agent network growth, innovation and strategic partnerships

We strengthened our agent proposition through continued investment in technology and integrations, including a key partnership with CRM provider Reapit. The integration helps embed auction more seamlessly into agents’ existing workflows, supporting adoption by reducing duplication and improving efficiency.

Alongside this, iamproperty secured a major strategic partnership with hybrid agency Yopa, becoming its preferred auction partner. Combined with new Partner Agent wins including Dacre Son & Hartley, Walker & Lewis and KFH, this helped take the Partner Agent network to more than 7,000 estate agency branches nationwide.

Commenting on the year, Jamie Cooke, Co-Founder of iamproperty, said:

“In a year where agents have had to manage risk while responding to changing consumer expectations, auction has delivered the speed and security the market is demanding. Our solution is designed to help agents win instructions by offering a faster, more secure route to sale, at a time when buyers and sellers are prioritising both of these factors.

“Our consumer insight showed that 93 per cent of movers saying full commitment is essential and 86 per cent prioritising speed⁴. Agents turn to routes, like MMoA, to deliver on these benefits. This has driven continued growth in our Partner Agent network and a 10 per cent increase in fees paid to Partner Agents over the year, opening up new income opportunities despite challenging market conditions.”

Natasha Watkins, Assistant Sales Manager at John Shepherd, said:

“We’ve had an exceptional year working with iamproperty and the results speak for themselves. The auction process has consistently delivered impressive outcomes, helping us to achieve faster sales, motivated buyers and strong prices. Their team is responsive, knowledgeable, and genuinely invested in our success, making the entire experience seamless. iamproperty has become a key part of our sales strategy, and we’re looking forward to building on this momentum in the year ahead.”

Outlook for the year ahead

With policy reform, buyer confidence and market normalisation set to shape the months ahead, we expect auction to continue playing a central role in helping agents deliver outcomes with speed and confidence.

Looking ahead to 2026, we’re planning continued innovation across our full ecosystem including our auction solution. You’ll see AI-led lead nurture technology designed to support consumer enquiries and appointment booking more efficiently. Our acquisition of the ValPal network will build capability by strengthening our lead generation and nurture capabilities.