Consumer Viewpoint
How Are Buyers and Sellers Feeling About Auction in 2025?
With more consumers exploring alternative ways to move home, it’s no surprise that auction is growing in both awareness and popularity. Our latest consumer perception survey reveals how attitudes toward auction are evolving – and what that means for Estate Agents looking to offer more choice, speed, and certainty to their clients.
As a Partner Agent, these insights can help guide your conversations with buyers and sellers, highlighting how auction is becoming an increasingly trusted way to buying and selling property.
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Consumer Viewpoint
Material Information matters
The importance of upfront Material Information continues to resonate strongly with consumers. In our latest survey, 94% said having Material Information early in the process would significantly improve the home-moving experience – up from 92% last year.
As well as being an essential compliance requirement, agents offering this upfront information are meeting a real demand in the market.
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Consumer Viewpoint
What makes a vendor choose you?
When choosing an Estate Agent, sellers still care most about results and reputation. The top three factors influencing vendor choice are:
- Top answer: Track record of local sales – 31% of respondents
- Good reputation – 29% of respondents
- Commission level – 29% of respondents
With trust being a major priority for vendors, agents have a clear opportunity to position themselves based on experience and service. Use this insight to guide how you present your value proposition to prospective clients.
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Consumer Viewpoint
Growing awareness of auction
Awareness of auction continues to rise:
- 77% of consumers are aware of at least one type of auction
- 59% are familiar with traditional auctions (up from 55% in 2024)
- 41% are aware of Modern Method of Auction (MMoA) (up from 37% in 2024)
This growing familiarity is encouraging, and as a Partner Agent, you have access to exclusive marketing materials that can help you introduce auction confidently as a viable option.
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Consumer Viewpoint
Changing perceptions and considerations
While positive perceptions of auction have remained steady – 37% for buying, 36% for selling – there’s been a noticeable increase in consideration:
- 41% would now consider buying at auction (up from 36% in 2024)
- 30% would consider selling via auction, holding steady from last year
Our Customer Experience (CX) team is focused on making sure every auction client has a smooth journey, helping to shift perceptions and turn first-time users into advocates.
With increasing awareness, improving perceptions, and growing consideration, now is the time to champion your iamproperty Auctions as a flexible, secure, and timely route to moving home.
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