Earn More: How to increase Estate Agency revenue beyond commission

Growing Estate Agency revenue doesn’t have to depend entirely on winning more instructions or increasing fees.

Every property transaction creates opportunities to deliver additional value to clients, while opening up new revenue streams for your agency.

But when these services sit outside an agency’s everyday processes, opportunities can be easy to miss. Agents may be focused on securing the instruction or progressing the sale, while clients are left to research additional services themselves.

By making relevant services part of the client journey, Estate Agents can create additional income streams while giving buyers and sellers more choice, better support and a smoother experience.

And with the right commercial model, those activities can also help reduce the cost of running the agency.

Make every instruction worth more

Commission is an important source of income, but it’s not the only way an agency can generate revenue from a property transaction.

From the moment a seller instructs an agent, there are opportunities to introduce services that support their move.

These might include Conveyancing, Surveys, Legal Preparation or alternative Methods of Sale.

The key is to make these services relevant to the client’s needs rather than treating them as separate sales opportunities.

For example, a seller preparing to market their property may benefit from getting legal work underway earlier. A buyer may need help finding a suitable Survey. Another client may be looking for a more secure Method of Sale because they’ve experienced a previous fall-through or need to move quickly.

When these conversations happen naturally as part of the property journey, agents can help clients make informed decisions while creating additional revenue opportunities.

It’s a more sustainable approach than relying on one-off referrals or leaving services until the last minute.

Give clients more choice with Conveyancing

Choosing a Conveyancer is an important decision for buyers and sellers.

But for many clients, it’s also unfamiliar territory. They may not know what to look for, how quotes compare or what questions to ask.

If an agency can make that decision easier, there’s an opportunity to provide a better service while keeping the client journey moving.

Through iamproperty One’s  Client Onboarding module, agents can offer clients a choice of Conveyancing options to suit their needs.

Clients can choose Sale Ready, which combines upfront legal preparation with Conveyancing, or compare side-by-side quotes from Agent Managed Conveyancers and our Managed Conveyancers to find the right option for them.

Rather than needing to search elsewhere, clients can explore suitable options as part of their existing journey with the agency.

For agents, this also creates opportunities to earn Referral Fees where applicable, while helping clients take an important step towards their move.

The value goes beyond the referral itself. Helping clients arrange Conveyancing earlier can also support a more organised transaction, reducing the risk of avoidable delays later.

Build additional revenue opportunities into Client Onboarding

Conveyancing is just one example of how agencies can generate more value from an instruction.

Client Onboarding provides an opportunity to introduce other relevant services at a point when clients are already completing important steps towards their move.

For example, agents can:

• Generate income through Compliance: Make Compliance checks a standard part of Client Onboarding, creating a clear, consistent process where associated fees are expected rather than seen as an additional charge.
• Earn Survey Referral Fees: Give clients access to Survey options at the right stage of their journey, while creating an additional income opportunity.
• Introduce Legal Preparation earlier: Help sellers get important information and documentation ready sooner, supporting a smoother transaction.

The key is to make these options part of a straightforward, helpful experience rather than treating them as separate sales conversations.

With One, agents can bring Compliance, Legal Preparation, Conveyancing and Surveys into the Client Onboarding journey, supported by specialist teams who can help clients understand and access the services available.

This reduces the risk of opportunities being missed simply because agents are busy or the services sit outside their usual processes.

It also helps ensure that additional revenue opportunities are supported by genuine value for the client.

Recommend the right Method of Sale

Different sellers have different priorities.

For some, achieving the best possible price is the main objective. Others may need a quicker sale, more certainty around timescales or a solution for a property that isn’t attracting interest through a traditional route.

Offering a choice of Methods of Sale gives agents more flexibility to respond to those circumstances, while creating additional revenue opportunities.

Private Treaty, Sale Ready and Auction each have a role to play, depending on the property and the client’s needs.

One’s Market Appraisal Circumstance Checker helps agents understand seller priorities ahead of the appointment, so they can tailor their recommendations from the outset.

The Method of Sale Audit within Client Onboarding builds on this, capturing the seller’s circumstances as they progress towards their sale and helping agents confirm the most suitable Method of Sale.

Together, they support more informed recommendations and conversations about the options available.

This can also help identify opportunities where an alternative Method of Sale may be more suitable, including sellers whose circumstances have changed or whose property hasn’t sold as expected.

There are clear commercial benefits too. With Sale Ready, agents can earn Referral Fees while helping sellers prepare for a faster, smoother transaction.

Auction offers even greater earning potential. Agents can earn Referral Fees through Auction Conveyancing, alongside a fee of 1.875% per sale, which is often higher than their standard commission rate.

There’s also value in securing the pipeline. By helping sellers choose the right Method of Sale and preparing transactions earlier, agents can reduce the risk of fall-throughs, protect their commission and get paid sooner through faster completions.

By offering the right Method of Sale for each client’s circumstances, agents can create additional revenue opportunities, protect their pipeline and improve cash flow.

Earn Credits that help offset the cost of One

Generating additional income is only part of the picture.

For Estate Agencies, software and operational costs also affect profitability. That’s why it’s worth considering not just what a platform costs, but the value it can help create.

One includes a commercial model that rewards qualifying activity across the platform.

The more you use One, the more Credits you can earn, helping offset your software costs and potentially reducing them to zero.

Agents can earn Credits through qualifying activity such as Auction sales, Sale Ready and Legal Preparation, creating additional value from services that already support their clients’ property journeys.

This means agencies can benefit in two ways: generating additional revenue from relevant services while earning Credits that help reduce the cost of the platform.

Look at the value of the whole client journey

When considering how to grow revenue, it’s easy to focus on the number of instructions won or the average commission fee.

Both matter, but they don’t tell the whole story.

Agencies can also look at how effectively they introduce relevant services, how many transactions reach completion and how much they spend on the systems needed to run their business.

Bringing these activities together creates opportunities to improve the value of each instruction without losing sight of the client experience.

With One, agents can access Client Onboarding, Conveyancing, Surveys and different Methods of Sale alongside a Credits model designed to help offset platform costs.

That means more opportunities to generate income, protect commission and reduce operating costs.

It’s about creating more value for clients and more value for your agency, from every instruction.