How iamproperty One helps Pygott & Crone connect teams, improve service and drive revenue

Paul values how the different parts of iamproperty One work together. Staff can access information across sales and lettings, use the Marketing Toolkit and identify auction referrals without switching between disconnected systems. 

“Everything is under one roof and it all communicates with each different part of the system, exactly how you’d hope it would.” 

Having that visibility helps managers and branch teams work more efficiently. It also means that clients do not need to start from scratch whenever they speak to someone new. 

“They can speak to any member of our team and that person will be aware of who they are, what they’re doing and what’s happened previously.” 

 

Turning everyday activity into business opportunities

For Pygott & Crone, the value goes beyond saving time. The iamproperty services used by the agency are embedded across its branches, with performance monitored against daily and monthly targets. 

Paul can access data and metrics quickly to understand how branches are performing and where there are opportunities to do more. In a market where Estate Agency fees can be under pressure, he sees the additional revenue as an important part of the business. 

“It’s a huge additional revenue stream for us. We’ve got all the metrics and the data that we can get instantly every day to see how well the branches are performing.” 

 

A partnership that feels like part of the team

Technology matters, but Paul is equally clear about the people behind it. He describes the relationship with iamproperty as a genuine partnership, built over many years, with the team working closely alongside Pygott & Crone. 

“The biggest thing for us is it’s just a friendship. It is a business relationship, but they form part of our team.” 

For Paul, the connected systems, practical insight and trusted working relationship all contribute to the same outcome: a more efficient business that can look after clients and make the most of opportunities across its branches. It is now an established part of how Pygott & Crone operates.