For over 15 years, we’ve been on a mission to bring speed and security to every type of transaction in the UK, to give agents and consumers more choice and control.
Our latest innovation is set to transform Private Treaty transactions.
Introducing Sale Ready, which prepares Private Treaty sellers from the point of listing, ultimately speeding up transactions by an average of 4 weeks*.
Sale Ready is also helping Estate Agents to get way ahead of the new government home buying and selling reforms announced this June.
The government’s recent updates to the Home Buying and Selling Reform Roadmap announced on 19th June outline their plans to cut delays, reduce and digitalise paperwork, and stop sales collapsing.
There’s a desire to cut transaction times by an average of four weeks, and bring in sales packs to provide more information upfront. These packs will set out a home’s condition, leasehold costs and chain status to help buyers make more informed decisions.
We fully support the government’s ambition to finally make faster, more secure transactions possible. And the great news for our Partner Agents is that with Sale Ready, we’re making this a reality today.
Sale Ready prepares sellers from the point of listing, compiling key property information, searches and legal documentation upfront as part of a Sale Ready Pack, supported by full conveyancing from instruction.
By getting transactions Sale Ready from day one, agents can move faster, reduce fall-through risk and deliver smoother, more successful sales for their clients. Ultimately, speeding up Private Treaty transactions by an average of 4 weeks*.
Sale Ready will also support agents with AI-driven insights, so they can analyse the Title Register and Local Authority search timelines for each instruction and forecast where transactions could move faster. This will create a bespoke, time-saving prediction for each transaction.
We’ve already shown what can happen when transactions are built around speed and security with information available upfront. We pioneered this with Auction. Now we’re bringing the same benefits to Private Treaty, way ahead of these new reforms coming to fruition.
Beth Rudolf, Consultant to the property industry, said: “There’s been a lot going on when it comes to material information and digitisation, with more changes to come. What won’t change is the benefits of having more information upfront. It’s huge for consumers as it lets them make key decisions based on knowledge, with no surprises into the process. And for agents too, because with more information available they are better positioned to work with their clients, earning them real trust and favour which is more important than ever.
“The good thing is this is already made possible from the likes of iamproperty, with solutions to do the legwork. Now it can happen even earlier in the process with Sale Ready. The sooner the better, so it’s exactly what the industry needs to meet consumer expectations.”
James Coe, Branch Director at EweMove Chester West, said: “More than ever there’s high expectations from buyers and sellers for transactions to move faster. Auction is the ideal solution for some, but when their circumstances mean it’s not right, Sale Ready helps to close the gap to faster completions.
“We’ve got happy clients and we’re getting paid quicker, plus our fall through rates have come down from 35% to just 20%. I’m also saving loads of time which frees me up to grow the business. Being able to offer this to our clients gives us a huge advantage in the local area.”
Data from our latest Consumer Tracker** shows that consumer expectations continue to rise, with demand growing for faster, more certain property transactions.
84% of sellers identified that they’d be more likely to choose an agent offering a range of ways to sell, while 61% want greater visibility of their options so they can make informed decisions aligned to their moving circumstances.
With Sale Ready available in iamproperty movebutler, agents can offer clients more choice, and when offered alongside Auction, agents can ensure that every sale and every client can benefit from faster and more certain transactions.
* From exchange of draft contracts.
** iamproperty Consumer Auction Tracker Trust data (350 respondents) carried out 3 times per year, most recently between 5th and 12th February 2026.
Explore the customer experience behind Sale Ready and see how faster, smoother transactions are helping create happier clients.
Access the complete Sale Ready asset toolkit, including consumer videos, brochures, guides, FAQs and marketing materials designed to help Estate Agents explain and promote Sale Ready to buyers and sel
