Property auctions: delivering results when certainty matters

Property auctions have changed. What was once seen as a niche option is now a proven, mainstream solution for sellers who need speed, certainty and control – and for Estate Agents looking to protect pipelines, reduce risk and deliver stronger outcomes.

Modern property auction services aren’t about distressed stock or hard-to-sell homes. They’re about real-life circumstances, clear seller motivations and achieving results when timing, commitment and certainty matter most – all delivered through iamproperty’s Auction service

It’s not about the property – it’s about the situation

One of the biggest misconceptions around property auctions is that they’re only suitable for certain types of homes. The reality is very different.

Properties sold through auction range from lower-value flats to high-value family homes, apartments, bungalows and land. What sellers have in common isn’t the property itself – it’s their circumstance and the need for a method of sale that fits.

Property auctions are particularly effective for sellers who:

• Have experienced a fall-through and want greater security the second time around
• Are selling due to probate or inheritance and need certainty
• Are relocating, downsizing or moving into care
• Are chain-free and prioritise speed
• Want transparent bidding to help maximise sale price

Property auctions work because they align the method of sale with what the seller actually needs.

The impact of modern property auction services

The strength of property auctions is best shown through results.

In 2025 alone:

• Over 12,000 properties were sold at auction
• More than £2bn in capital value was generated
• A 95% completion rate was achieved, compared to around 70% for Private Treaty
• Fees paid to Partner Agents continued to grow year-on-year

These aren’t marginal gains. Competitive bidding regularly drives strong outcomes, with many properties selling well above their starting price and achieving faster, more secure completions.

Real examples. Real results.

Across the UK, property auctions are delivering consistent results for sellers and agents alike. If you’d like to see the full picture, the Auction Success brochure brings these results to life with real properties, prices and outcomes from across the country.

Examples include:

• Family homes attracting dozens of bids and achieving significant uplifts over starting price
• Apartments and bungalows completing quickly with committed buyers
• High-value properties successfully sold through auction, challenging outdated perceptions of what auction is suitable for

These outcomes reinforce a simple truth – auction success is driven by demand, transparency and buyer commitment, not property type.

View our auction success brochure

Why Estate Agents are choosing property auction services

For Estate Agents, property auctions don’t just benefit clients – they strengthen business performance.

Agents consistently cite:

• Faster transactions and fewer fall-throughs, helping protect pipelines
• Higher, more predictable fees
• Payments received in as little as 7-days, improving cash flow
• The ability to offer a commission-free option to sellers, with the buyer paying the Reservation Fee
• Dedicated Auction Specialists acting as an extension of the branch team, providing end-to-end support and reducing in-branch admin

Property auction services don’t replace Private Treaty. They expand your offering, giving you more control, more flexibility and more ways to win instructions – and a clear alternative when seller circumstances demand a different route to market.

A smarter auction conversation

When auctions are positioned around seller circumstance rather than property type, they become a natural part of the market appraisal conversation.

Instead of being seen as a last resort, property auctions become:

• A proactive recommendation for motivated sellers
• A clear route to greater certainty and commitment
• A transparent method of sale that builds confidence from the outset

For those less familiar with the mechanics, there’s also a clear, structured process behind it all – and you can explore how the auction process works in more detail if helpful.

That’s what modern property auction services are really about – helping sellers move forward and helping agents deliver certainty in any market.