Exciting major partnership with Yopa!

We’re happy to announce that we are partnering with leading Estate Agency, Yopa. 

From January 2026, we are Yopa’s strategic auction partner, with selected properties sold through our market-leading Modern Method of Auction (MMoA) solution, iamsold.  

Yopa shares our commitment to transparency, choice and better outcomes for movers, and it’s great to bring our brands together to improve outcomes for consumers.  

Our Co-Founder and CEO Jamie Cooke said: “This partnership with Yopa reflects how the market is changing and what movers now want. Our latest consumer insight shows that 92 per cent of sellers want certainty and genuine commitment from both sides, and auction continues to deliver against that expectation, with a 95 per cent completion success rate. 

 “Yopa’s scale, reputation and modern approach to selling make them a strong strategic partner, particularly as more agents look for solutions that help them offer an alternative to drawn-out Private Treaty timelines. This agreement builds on a sustained period of growth for iamproperty, including reaching more than 7,000 Estate Agency branches within our Partner Agent network. 

 “By working together, we’re giving agents and consumers greater choice and a proven route to faster, more secure outcomes, while further strengthening our position as the UK’s largest online residential auction provider .”  

Yopa Property CEO Verona Frankish said: “We’re delighted to be working with iamproperty through this strategic partnership, and I am certain this collaboration between two like-minded organisations will continue to go from strength to strength. 

“We’ve partnered with iamproperty because MMoA as a method of sale continues to grow in popularity and their innovative business model makes us a great fit. Ultimately, we were impressed by iamproperty’s approach and their commitment to quality services standards and support.”