Market Appraisals
that impress

Deliver confident, insight-driven Market Appraisals that build trust, stand out from competitors and convert more appointments into instructions.

Market Appraisals that help you stand out

Deliver confident, insight-driven Market Appraisals that sellers trust. With expert data, personalised presentations and automated follow-ups, you’ll stand out in the front room and turn more property market appraisals into instructions.

Win more instructions

Win more instructions

Deliver confident, insight-led Market Appraisals that give sellers the clarity and confidence to instruct.

Stand out in the front room

Stand out in the front room

Impress sellers with polished, branded Market Appraisals that showcase your local expertise.

Personalise every appraisal

Personalise every appraisal

Tailor every Market Appraisal to the seller’s situation using insight gathered before you even meet.

Stay front of mind

Stay front of mind

Automated follow-ups keep your Market Appraisals working after the appointment, helping convert more leads.

Part of the iamproperty Marketing Toolkit, the Market Appraisal module works seamlessly alongside prospecting campaigns and CRM integrations – giving you one connected journey from prospecting through to completion.

property comparisons for market appraisals
Property insights
Market Appraisal Circumstance Checker survey
Market Appraisal social marketing
Circumstance checker for Market Appraisals

A consistent branded experience

Create a consistent, on-brand Market Appraisal experience at every touchpoint – from pre-appointment communications and in-room presentations to post-appraisal follow-ups.

A professional, joined-up experience that builds trust, reinforces your expertise and keeps your agency front of mind while sellers decide.

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Start the Market Appraisal with insight

Set expectations before the appointment with branded invitations, client circumstance insight and property data, so every Market Appraisal starts informed, confident and relevant.

Property Market Appraisal

Simplify your appraisal process

Quick and easy to set up. Choose from a range of ready to go templates or create unlimited versions to suit your brand branch or valuer.

CRM integrations auto-populate content and trigger automated journeys, keeping every appraisal connected and consistent – with less admin.

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Market Appraisal Circumstance Checker survey

Get to know your clients

Our editable client circumstance checker captures insight before the appointment, helping you understand what matters to the seller and their motivations, so you can tailor your advice, guide the conversation and recommend the right approach with confidence.

Property Market Appraisal insights

Prepare with property insight

Clear, data-led property insight gives you a deeper understanding of the property and its local market context, helping you prepare with confidence, explain your recommendations clearly and manage the conversation from an informed position.

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Present with confidence

Turn preparation into a standout in-room experience. Use clear visuals, local market insight and tailored content to guide the conversation, explain value and confidently position your recommendation.

Your Market Appraisal presentation brings everything together – helping sellers understand their options, feel reassured by your expertise and move forward with confidence.

Circumstance checker for Market Appraisals
Market Appraisal social marketing
Social Proof during valuations

Build trust with personalisation

Use insight gathered before the appointment to personalise the in-room appraisal. From tailored content to relevant recommendations, focus the conversation on what matters most to the seller and build trust through relevance and clarity.

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Property insights
property comparisons for market appraisals

Showcase local expertise

Bring your local market knowledge to life with clear visuals, property data and comparable insights. Confidently explain value, justify your recommendations and demonstrate why you’re the right agent to guide the sale.

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Residential property marketing proposals

Send a clear, professional proposal

Turn your in-room appraisal into a polished, shareable proposal the moment the appointment ends. Present everything discussed in a clear, on-brand format, so sellers can review your recommendation in their own time.

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Circumstance checker for Market Appraisals

Make confident recommendations

Use insight gathered before and during the appraisal to create clear proposal comparisons, giving sellers clarity on their options and the confidence to move forward – whether that’s through Private Treaty, Private Treaty sale supported by Premium Conveyancing or Modern Method of Auction where it’s the right fit.

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Stay front of mind after the appointment

The Market Appraisal doesn’t end when you leave the front room. Timely, personalised follow-up keeps your agency visible, builds confidence and helps turn interest into instruction.

Appraisal follow up communications

Automate post-appraisal follow-up

Send branded, personalised communications automatically after the appointment. Share your proposal and scheduled market insight emails to reinforce key messages and keep conversations moving while sellers consider their options.

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Property Market Appraisals reporting

Track every interaction

See when a proposal is opened, revisited or shared, giving you clear insight into seller interest and the confidence to follow up at the right moment and move conversations forward.

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Where Market Appraisals fit in the iamproperty ecosystem

Market Appraisal is one part of the iamproperty Marketing Toolkit. It sits within our wider property software ecosystem of connected solutions designed to help you move faster, simplify your day and scale with confidence.

iamproperty reveal video thumbnail

See the Market Appraisal module in action

In our Marketing Toolkit iamproperty Reveal, we shared our latest innovations to our Marketing Toolkit, including an exciting spotlight on the launch of our Market Appraisal module.

Take a look
Pre-appraisal presentation

Pre-appraisal presentation

Introduce the valuer, your services, and personalise every stage using built-in insight tools — all designed to impress.

Client circumstance checker

Client circumstance checker

Our editable survey gives you the insights you need to deliver tailored advice.

Unlimited templates

Unlimited templates

Create as many templates as you need—for every client type or property style.

Tailored appraisals & proposals

Tailored appraisals & proposals

Build presentations packed with property data, market trends, and local insights.

Nurtured journeys

Nurtured journeys

Stay front of mind post Market Appraisal with automated, personalised follow-ups.

Never miss an opportunity

Never miss an opportunity

Get notified if a vendor re-engages with your presentation and reconnect at the perfect time.

Smart reporting

Smart reporting

Track every interaction, from start to finish. Optimise opportunities and send timely communications.

Seamless CRM Integrations

Seamless CRM Integrations

Two-way with iamproperty, one-way from Reapit — appointments and updates flow straight into your Marketing Toolkit, keeping everything connected and hassle-free.

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Learn how we can help you stand out from the crowd with our ecosystem of solutions, trusted by over 7,000 Estate Agents:

  • Get your clients move ready, faster
  • Increase your revenues
  • Get paid faster

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What our Partner Agents think...

“The Pre and Post Appraisal Tool is a game-changer for my agency, giving us the edge we need to win more instructions. The presentation, quality of information, and interactive elements set us apart, providing a level of professionalism that truly impresses clients.”

John Nicholson, Managing Director,
Dowen Auction Sales and Lettings