Event Roundup part 1: Formula One's Neil Martin

In anticipation of our upcoming iamproperty CRM launch, we recently spoke to Neil Martin, former Head of Strategy for Ferrari F1, Head of Strategic Operations for Red Bull, and Team Leader for McLaren, about using data to optimise team performance.

Neil is a pioneer in the use of data analytics in F1 motor racing and has spent the last 25 years developing world-class solutions as a member of the senior technical leadership teams at McLaren, Red Bull Racing and Ferrari.

Data Speed

Accessing accurate data at speed can give you a significant competitive advantage, creating one version of the truth by which you operate and enabling you to make decisions with confidence.

Watch Neil’s recap:


Data Currency

Data is the new currency and we are all in analytics races today” says Neil. His advice to agents? Embrace it or lose! Staying at the forefront of your industry by working with tech and embracing data.​

Hear what Neil had to say:

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