Accelerating Agent Success- Holly Price, eXp UK
We spoke with Holly Price who is an independent estate agent from York, powered by eXp, to find out about her experience working with iamproperty and how it has helped to accelerate her success.
Today’s consumers are looking for great service and expertise from their Estate Agents, and with increasing legislation it is important that advice is impartial, balanced, and always in the consumer’s best interest.
Our movebutler™ Method of Sale Audit feature has been designed in line with TPO guidance, to not only support Estate Agency best practise but to allow more opportunities for consumers to consider all methods of sale available to them, including the Modern Method of Auction (MMoA), to ensure they are enabled to choose the right method for their individual circumstances.
“Auction still only accounts for around 2% of sales, yet ‘47% of consumers would consider buying or selling with MMoA if they understood it better’.¹
Auction can provide a viable alternative to Private Treaty, delivering speed and security for those that need it, whilst supporting agents with faster payments and potentially higher returns.
The TPO guidance in their Code of Practice for Residential Estate Agents states that “When you give advice to someone selling their property, that advice must be in the consumer’s best interest and within the law. The potential benefits and disadvantages of any recommended method of sale must be explained in clear terms and take into account consumer requirements”.
iamsold, part of the iamproperty Group and the UK’s largest residential auctioneer has pioneered the Modern Method of Auction and has also developed a ‘MMoA Best Practice Guide’ designed to set out an industry standard for agents and suppliers who are offering MMOA. The guide and the Code of Conduct within are supported by the NAEA Propertymark, The Property Ombudsman and Essential Information Group.
As a business we continue to put the consumer front and centre to ensure they are getting the most transparent selling experience, hence our development of the movebutler Method of Sale Audit feature. It works by asking consumers some simple questions during the onboarding process to validate the method of sale they are using.
By further understanding their circumstances, movebutler provides relevant, unbiased information about the options available to them and the pros and cons of each.
The consumer can then choose to continue with their already chosen method of sale or speak to their Estate Agent to find out more about any alternative that they might not have already considered or discussed.
The feature will also help to make auction conversations easier for agents who may not be completely comfortable offering it up in the front room as an alternative option. For agents who are already using iamsold as your auction service provider there’s additional support available from your Auction Specialist, who is on hand to help with any client queries.
This is just one of the many features movebutler can offer Agents to make compliance easier, and to improve the experience for clients. With compliance at its heart, movebutler offers a fully automated end-to-end journey that helps you make the most of every opportunity.
Connecting compliance, upfront legal preparation, conveyancing, mortgages and more, movebutler helps you seamlessly deliver a superior moving experience to set you apart from the competition.
To see movebutler for yourself, book a demo today
Not already working with iamsold?
iamsold, part of iamproperty Group, is the largest residential auctioneer in the UK and pioneer of the Modern Method of Auction (MMoA). They work with a network of over 2,500 Partner Agents as an extension of their business, enabling them to provide auction services to their clients and grow their business. They offer a comprehensive range of end-to-end auction services, meaning Estate Agents can tailor the offering to their client’s circumstances and preferences. In 2020 they sold a total of 3,894 properties and paid over £12,229,192 to its Partner Agents.
Find out more here
Reference points
¹iamproperty Survey of 672 UK consumers Q1 2021
We spoke with Holly Price who is an independent estate agent from York, powered by eXp, to find out about her experience working with iamproperty and how it has helped to accelerate her success.
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The number of properties sold via online auction increased by 35% in 2023, as a turbulent property market prompted a shift towards sellers seeking a faster and more secure method of sale.
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